The Hampton Inn

Challenge

When the owners of The Hampton Inn needed a brochure that could be distributed at tourist centers around Florida, they looked to Ad Inns, an Orlando advertising agency, to create one.  Ad Inns, in turn, hired freelance brochure writer Susan Greene to compose the copy.

Solution

Susan wrote a brochure that described the hotel’s features and amenities as well as its central location near Miami and Fort Lauderdale.

Result

The brochure helped attract business and leisure guests to the hotel.  It was widely distributed at Florida tourist centers, highway rest areas and Miami attractions.  It was also sent to meeting planners who handled travel arrangements for groups that might consider Florida destinations.