Hoffman Solutions designs state-of-the-art fire alarm systems for commercial and industrial buildings located throughout Alaska including the North Slope.
While Hoffman Solutions was a newly formed company, CEO Thomas Hoffman had been designing fire safety systems for over 30 years. He wanted his new website to instill confidence in prospective customers — commercial and residential — that they were hiring an experienced, knowledgeable, fire alarm vendor.
Freelance copywriter Susan Greene wrote copy that explained how thorough Hoffman Solutions was, from designing a fire alarm system, to installing quality fire protection products, testing the system’s functionality and providing annual fire alarm inspections for maintenance and repairs.
On the About page, she made sure to mention the certifications Hoffman Solutions employees had and the fire safety training they received on an ongoing basis.
Hoffman Solutions relies on the website for marketing its services. The company is successful and continues to grow, adding customers and also employees.
Do you have a fire protection business? Does your website produce enough leads for your sales team? If not; it should.
Nearly 1.3 million fires occur in the U.S. each year, according to FEMA. They result in nearly 4,000 deaths and over $14.8 billion in losses. This should tell you — the need for your services is great. Now you just have to get the word out.
Good marketing copy on your website and in your sales letters can make all the difference. Contact Susan Greene for a no-obligation quote on your copywriting project.