Hoffman Solutions designs state-of-the-art fire alarm systems for commercial and industrial buildings located throughout Alaska including the North Slope.
While Hoffman Solutions was a newly formed company, CEO Thomas Hoffman had been designing fire safety systems for over 30 years. He wanted his new website to instill confidence in prospective customers that they were hiring an experienced, knowledgeable vendor.
Freelance copywriter Susan Greene wrote copy that explained how thorough Hoffman Solutions was, from designing a fire alarm system, to installing quality products, testing the system’s functionality and providing regular inspections for maintenance. On the About page, she made sure to mention the certifications Hoffman Solutions employees had and the training they received on an ongoing basis.
Hoffman Solutions relies on the website for marketing its services. The company is successful and continues to grow, adding customers and also employees.