King-Fischer Company is a manufacturer of state-of-the-art emergency communication and fire detection systems. In business since 1967, it is the undisputed leader in its industry.
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The company wanted to update its website with a new design and new content. One of its stated goals was to identify the three key markets it served: military, municipal and industrial/commercial. It also wanted to be sure the new website was optimized for search engines to ensure a high ranking.
Core and More Technologies, King-Fischer’s marketing firm, brought in Susan Greene, freelance copywriter, to create content for the new website. She worked in conjunction with Core’s SEO expert to incorporate the right keywords and meta-tags into the content while making sure the copy met King-Fischer’s objectives.
The website was launched just prior to a major trade show in which King-Fischer was an exhibitor. The response the company received to its new website was overwhelmingly positive and company executives say it is a distinct improvement over their previous site in terms of search engine ranking, building their brand and promoting their products.