KMM Products has been providing creative packaging for products like cosmetics, perfume and jewelry since 1983. The company was started as a family business and today remains owned and operated by the founding family, now with two generations at the helm.
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Susan Greene, website copywriter, was asked to help create a new website that told the California company’s story but let the KMM products have the spotlight.
Susan wrote copy for the About page that documented KMM’s impressive three-decade history. She also crafted descriptions of its custom packaging work for different markets including high-end hotels, restaurants and cosmetic manufacturers. The copy was intentionally kept brief to allow the focus to be on the photos of KMM’s work.
KMM Products’ new website was a vast improvement over its old site. It showcased the company’s extensive capabilities and reflected the upscale image the owners wanted to convey. The company continues to attract new clients from all over the world and relies on its website as its most important marketing tool.