Ledger Lovers Co.

Challenge

Ledger Lovers Co. was founded with a simple mission: to help small businesses keep their finances organized and have clarity on their financial situation.

The company wanted to target two different audiences: small businesses and CPA firms looking to outsource their clients’ bookkeeping work. They chose Susan Greene, who has experience writing for numerous bookkeeping and accounting firms, to write the copy for their new website.

Solution

Ledger Lovers’ Owners Michael Mandac and Anna Hoopes Mandac are a husband-and-wife team who share a commitment toward empowering business owners with the financial data they need to maximize their company’s profitability and minimize taxes.

(Any image areas that are black appear as videos on the actual website.)

Susan wanted to be sure their website communicated the full value that Ledger Lovers provides, while also providing credibility details such as the firm’s certification as QuickBooks Certified Pro Advisors. Because the owners were anxious to get their website online and begin marketing their company, they asked Susan for a fast turnaround. She completed the website copy in just one week.

Results

The new website helped owners Michael and Anna launch their bookkeeping business and immediately start building their client list. 

Here's what the client said about the copy: