Medina Eye

Bellevue, Washington

Medina Eye is a leading ophthalmology practice serving the Greater Seattle.
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Challenge

Dr. James McMillan is a licensed, Harvard-educated ophthalmologist who has been practicing in the Seattle area since 1995. His practice, Medina Eye, had a simple, outdated website, so most of his new patients came from word-of-mouth. With numerous other eye doctors in the area, many of whom have impressive websites, Dr. McMillan decided it was time for an update.

Solution

Dr. McMillan hired Thrive Design, a Seattle-based web design firm, to create a new website from scratch. Thrive brought Susan Greene, a copywriter with experience writing for healthcare practices, onto the development team.

Susan interviewed Dr. McMillan and learned how Medina Eye was different from typical ophthalmology practices. Every patient gets a lengthy one-on-one exam by Dr. McMillan himself. No technicians, no assistants.

Dr. McMillan takes the time to really get to know his patients, their vision requirements and medical history. It’s part of his holistic approach to long-term good health and good vision.

Result

The new website is a significant upgrade to Medina Eye’s previous website. It conveys the exceptional level of professionalism that Dr. McMillan provides and explains his personal philosophy to vision care.

Optimized for SEO, the new website over time will help attract potential new patients to continue growing the practice.

Here's what the client said about the copy:

Great experience

It’s a joy to work with you, Susan. Thanks again for writing our copy. Working with you on our new website has been a great experience from start to finish.

James McMillan, MD
Medina Eye
Bellevue, Washington

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