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OcuBright

Hackensack, New Jersey

OcuBright is a New Jersey-based company that manufactures pharmaceuticals for dogs and cats.

Ocubright Website copywriting by Susan Greene

ocubright homepage

Challenge

The company was launching a new product to be used on dogs that have dark stains beneath their eyes due to excessive tearing.  It needed a full complement of marketing materials to introduce the product to veterinarians and dog owners.  Susan Greene, marketing copywriter, was asked to write copy for the following items:

  • Website
  • Brochure
  • Product Labels
  • Sales Letters
  • Trade Show Displays
  • Banners and Signage
  • Vendor proposals to pet retailers

Solution

Susan partnered with a graphic designer/web designer to create the brand and marketing materials for OcuBright.

ocubright about us page

 

Result

The company has had significant success gaining visibility and market share for its tearstain product.  Sales are increasing nearly every month.  The promotional efforts are on-going and Susan continues to provide marketing consulting and copywriting services to OcuBright.

Here's what the client said about the copy:

I love the copy you wrote for our dog pharmaceutical products

Thank you so much! I love the copy you wrote for our dog pharmaceutical products. You are a very skilled writer, and your contribution to our recent product launch was invaluable. Please feel free to use me as a reference for your talent.

Thanks again.

Yoram Yogev
President
OcuBright, LLC
Teaneck, New Jersey

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