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In business since 1999, Orlando Realty & Property Management helps homeowners find rental tenants for their house, condo or apartment building.
The company needed a brochure it could give to homeowners to explain its services and qualifications.
Susan Greene, brochure writer, spoke with the owner of the business about what makes its property management service superior to competitors’. She then wrote the copy for the brochure and worked with a graphic designer on its production.
Orlando Realty & Property Management distributes the brochure to homeowners and also to potential referral sources such as realtors and mortgage companies. It uses both a printed version of the brochure and an electronic version that it sends via email to interested prospects.
We previously depended solely on our website for marketing. Now that we have an attractive brochure that describes our property management capabilities, we’re able to greatly increase our reach to prospective customers. We are using the brochure as a handout and in mailings and getting excellent results.
Orlando Realty & Property Management