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PackagingNOW distributes custom-made packaging made of biodegradable molded fiber. Their packages are used for packing and shipping fruit, vegetables, eggs, electronics, wine and numerous other products.
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PackagingNOW is a well-established European company. With the growing global trend toward using sustainable, biodegradable materials that don’t harm the environment, the company wanted to begin selling its products to companies in the U.S.
It had a website that was effective for the European market. Initially, PackagingNOW had the copy translated into English by a translator, but it contained many grammatical and spelling errors.
More importantly, it didn’t sound like it had been written by an American. Many of the sentences were awkwardly worded and some of the selling points that would have resonated with an American audience had been overlooked.
Susan Greene copy edited the website, correcting all errors and rewriting sections that needed to be “Americanized.”
PackagingNow has launched its U.S. division. Marketing efforts are underway with all sales materials driving traffic to the new website.
The new web copy reads smoothly and no longer sounds like it was written by someone who is a non-native American English speaker.
Thank you for copy editing our new website. Because it was originally written in another language and then loosely translated into English, it didn’t read right for targeting the U.S. market. We’re very pleased with the copy now. We will be back in touch shortly to have you copy edit our brochure.
New York, New York