Pet Glad

Challenge

PetGlad’s website looked very much like all its competitors’ sites.  It was an online catalog of pet products for sale.  While that was fine from a retail standpoint, it wasn’t helping PetGlad to set itself apart from its competition and build its own unique brand.

Solution

Susan Greene, working with web designer Ben Ursal, set about rewriting and redesigning key pages such as the Home, About Us and Auto-ship pages.

Result

By adding benefit-filled, informative copy complemented by adorable pet photos, the site was able to improve its search engine ranking for its main keywords and increase conversions.  It also began to develop a distinctive image for the company, which it would use in all its future marketing materials.

Now visitors rarely arrived at the home page and clicked off.  Instead they stayed on the site for at least several minutes and most eventually made purchases.  In addition to increased sales, PetGlad had significantly more people signing up daily for its Auto-ship Program and subscribing to its newsletter.

Here's what the client said about the copy: