Precision-Fit Bath remodels bathrooms. Its specialty though is acrylic bath liners, tubs and shower surrounds.
While Precision-Fit Bath does all types of bathroom remodels, the owner wanted to increase sales of its acrylic bath liners, tubs and shower surrounds. He decided a dedicated landing page would be a good method and planned to drive traffic to the landing page with online ads.
Its marketing firm, Search Localizer of Orlando, Florida, designed a layout for the landing page but needed a copywriter to create the accompanying text. They chose Susan Greene.
Susan used information from interviews with the Precision-Fit Bath principals to learn about the firm’s capabilities and extensive experience in the industry of over 20 years.
She wrote a landing page that highlighted the company’s strengths and showcased examples of its work in before-and-after photos of bathrooms.
The landing page was launched along with pay-per-click ads. The result was almost immediate traffic, much of it resulting in inquiries/leads, which Precision-Fit Bath salespeople could then pursue.
The copy for the Precision-Fit Baths landing page looks great! Thanks for getting this draft over so timely. I will get a check in the mail to you. Great job, Susan! Thank you!
Search Localizer, Inc.