Schwartz Electro-Optics

Orlando, Florida

Founded in 1984, Schwartz Electro-Optics sells laser technology products.  One of its products is The Conservator, a state-of-the-art laser that safely restores masterpiece paintings, even those that are several centuries old, to their original brilliance.

Schwartz Electro Optics Brochure


Schwartz Electro-Optics wanted to create a niche brochure that it could send to museums introducing The Conservator.


Freelance copywriter Susan Greene worked with the company’s graphic design team to produce a color brochure that explained The Conservator’s features and capabilities.

Schwartz Electro Optics


The company did a mass mailing of the brochure to art museums and galleries.  The leads generated by the mailing were then used by the Schwartz Electro-optics sales team to obtain meetings in which The Conservator could be demonstrated.


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