Founded in 1984, Schwartz Electro-Optics sells laser technology products. One of its products is The Conservator, a state-of-the-art laser that safely restores masterpiece paintings, even those that are several centuries old, to their original brilliance.
Schwartz Electro-Optics wanted to create a niche brochure that it could send to museums introducing The Conservator.
Freelance copywriter Susan Greene worked with the company’s graphic design team to produce a color brochure that explained The Conservator’s features and capabilities.
The company did a mass mailing of the brochure to art museums and galleries. The leads generated by the mailing were then used by the Schwartz Electro-optics sales team to obtain meetings in which The Conservator could be demonstrated.