Square, Plumb & Level Wines

Atlanta, Georgia

A boutique family of artisan wines sold under the Crafted Brands label, Square, Plumb & Level wines include a pinot noir, zinfandel and red blend.
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Crafted Brands had been successfully selling its Square, Plumb & Level wines through select wine stores around the country. When it decided to begin offering online ordering in response to customer demand, it needed a way to get the word out.


Crafted Brands hired Inovo Studios, an Atlanta digital agency, to develop a landing page that would attract wine lovers and pique their interest in these handcrafted red blend, pinot noir, and zinfandel wines.

Susan Greene, a landing page copywriter, created the copy. In addition to describing the wines, Susan told the story of how Crafted Brands curates legendary vineyards, innovative growers and exceptional winemaking talent to create small, limited quantities of its brands. 


Crafted Brands used various advertising platforms to drive traffic to the landing page, which increased visibility for the winemaker and helped the company to launch its online sales.

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