Founded in 2010, TokenEx had developed proprietary software and patent-pending technology that enabled e-commerce companies selling products online to take credit card data from customers, process it and ensure its security.
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TokenEx was selling to small and large retailers across the country. It needed a professional website to establish credibility and gain the trust of its prospective customers.
Susan Greene, freelance copywriter, was asked to partner with the company’s web designer to create a website that effectively communicated TokenEx’s services without overwhelming the customer with technical details.
Susan provided all the content for the website as well as press releases and other marketing materials. The company has been growing steadily and has won awards and also been featured in industry trade journals for its innovation.