As a certified traffic school for Florida drivers, Traffic School Success offers a variety of online driving courses that meet the requirements of the state and auto insurance companies.
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When Traffic School Success first launched its business in 2002, the concept of taking an online driving course was relatively new. The company’s website would have to prove to visitors that it was offering a credible, state-approved alternative to taking such a course in a traditional classroom setting. It also needed to differentiate itself from other online traffic schools, which were suddenly popping up all over the Internet.
Susan Greene, marketing copywriter, helped build a website that clearly explained the company’s offerings and credentials. It was filled with useful information including answers to the many questions most prospects had when weighing their options for traffic school.
Traffic School Success was in fact, a success. Operated as a virtual company with low overhead, it was able to quickly become profitable. The search engines delivered a continual flow of prospects, which the website was effective in converting into customers.
You’ll be glad to know we’ve launched our online traffic school web site. I still can’t believe you were able to write all 15 pages in one week! Great copy and super-fast turnaround, just what we wanted. Thanks, Susan!
Traffic School Success