Unova provides skilled nursing and therapy services to patients in central Florida recovering from an illness, injury or operation.
Unova Home Health is a new business in the highly competitive central Florida market. It needed a brochure that would accomplish two goals: 1) Introduce its services to prospective clients/patients, and 2) Rapidly gain the trust of local physicians, who would then serve as referral sources.
Husebo Marketing in Mount Dora, Florida, was hired to create the brochure. They in turn brought in Susan Greene, a freelance copywriter they’d worked with previously, to write the copy.
Because this was to be Unova Home Health’s first marketing piece, writing the brochure was difficult in that some aspects of the business had yet to be defined. Susan received input from multiple sources before zeroing in on what would be the key points highlighted in the brochure.
The team at Husebo Marketing and Unova Home Health were pleased with the brochure content and how it positioned Unova in the marketplace. It effectively introduced Unova’s services and also became part of the foundation on which future marketing materials could then be based.