Located just outside Orlando, and serving all of central Florida, Wells n Water is a full-service well and water treatment company.
In business for over 25 years, Wells n Water wanted a comprehensive landing page that summarized its many services.
Although the company was known for drilling wells, it lacked recognition for some of its other water-related services such as designing filtration systems, installing water softeners and doing plumbing repairs.
Search Localizer, an Orlando-based digital marketing firm, was asked to recommend a strategy for generating more customer leads for Wells n Water.
Search Localizer developed a concept for a highly detailed, all-inclusive landing page and brought in Susan Greene, a Florida copywriter, to write the text.
Susan wrote copy that not only referenced the many water-related services offered by Wells n Water but also demonstrated the company’s superior knowledge and expertise.
The copy was crafted so that anyone reading this landing page could feel confident in hiring Wells n Water for any residential, municipal, commercial, agricultural or industrial water issue.
Wells n Water used a variety of methods to drive traffic to this comprehensive landing page. In many ways it became their corporate website, effectively telling the company’s whole story in a single, scrolling, information-packed promotion.
It served to not only generate customer leads but also to make existing customers aware of Wells n Water extensive range of water-related services.