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Here you’ll find blog posts that just don’t seem to fit anywhere else. They’re on random topics that for whatever reason inspired me to write.

How Publix Kicks Butt in Customer Service and Why You Should Too

Plenty of companies say they have excellent customer service but few know the value of seeking out opportunities to show they care and thereby create a lasting positive impression. One company that has clearly taught its representatives to go beyond …

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Top 20 Surprising Facts About College Today

Much as I hate to admit it, it’s been more than two decades since I was at Syracuse University studying journalism and dreaming of a career as a reporter or professional copywriter.  In that span, I’ve focused on my work and …

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Chinese Companies — Sell Your Products to Americans

Does your Chinese company want to sell its products or services abroad?  Would you like to establish contact with American buyers?  Explore the opportunity to grow your business beyond its borders and your potential is suddenly unlimited. However, you’ll need …

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Ready to Sell to Cuba? Don’t Miss This Amazing Opportunity

A Golden Opportunity The United States and Cuba are separated by a mere 90 miles of water.  But the gap between the two countries might as well be that of Earth and Mars.  The United States sanctions against Cuba (in Cuba el bloqueo) …

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How To Choose Between Orlando Advertising Agencies

You know you need help with your marketing and promotions. But the idea of soliciting Orlando advertising agencies and picking the right ad agency to do your work is daunting. Here are some considerations to keep in mind: What are …

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How to Copyright Your Website Copywriting

These days when a business wants to create a new website to promote its product or services, the first thing the owner does is Google his competitors and sees what their website says. After all, they’ve already done all the …

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