Blog posts on the topic 'Miscellaneous'

Do you love playing with words? Do you dream of becoming a professional writer? Here are some suggestions to help put you on the path to a career in copywriting.How to write a book, handle plagiarists, copyright your copywriting and sell your services to Cuba are just a few of the out-in-left-field posts you’ll find below.

Overcoming Self-Doubt as a Copywriter

I received the following email from a new freelance copywriter. I thought I’d share her question and my response to help others embarking on their freelance writing career. — Susan Greene Hey Susan, You have no idea who I am.  So …

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How Publix Kicks Butt in Customer Service and Why You Should Too

Plenty of companies say they have excellent customer service but few know the value of seeking out opportunities to show they care and thereby create a lasting positive impression. One company that has clearly taught its representatives to go beyond …

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Top 20 Surprising Facts About College Today

Much as I hate to admit it, it’s been more than two decades since I was at Syracuse University studying journalism and dreaming of a career as a reporter or professional copywriter.  In that span, I’ve focused on my work and …

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Chinese Companies — Sell Your Products to Americans

Does your Chinese company want to sell its products or services abroad?  Would you like to establish contact with American buyers?  Explore the opportunity to grow your business beyond its borders and your potential is suddenly unlimited. However, you’ll need …

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Ready to Sell to Cuba? Don’t Miss This Amazing Opportunity

A Golden Opportunity The United States and Cuba are separated by a mere 90 miles of water.  But the gap between the two countries might as well be that of Earth and Mars.  The United States sanctions against Cuba (in Cuba el bloqueo) …

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Grow Your Copywriting Business with Upsells and Cross Sells

Once you’ve done the hard work to obtain new copywriting clients, keep your eyes open for opportunities to increase the volume of business they give you. Getting additional copywriting work from existing clients is far easier than attracting new clients …

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How To Choose Between Orlando Advertising Agencies

You know you need help with your marketing and promotions. But the idea of soliciting Orlando advertising agencies and picking the right ad agency to do your work is daunting. Here are some considerations to keep in mind: What are …

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How to Copyright Your Website Copywriting

These days when a business wants to create a new website to promote its product or services, the first thing the owner does is Google his competitors and sees what their website says. After all, they’ve already done all the …

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Do You Have a Book in You?

You’ve probably heard the stories: writers who submit their manuscripts to publishers and get nothing but depressing rejection notices.  It’s happened to even the most notorious authors, including Stephen King and J.K. Rowling.  So if your heart is set on …

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How to Handle Difficult Copywriting Clients

I am frequently contacted by freelance copywriters regarding how to handle certain situations. Below is an email I received asking how to cope with a difficult client.  I’m publishing this private exchange because other freelance copywriters might find it helpful. Susan Greene …

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The Ultimate Guide to SEO Copywriting Keyword Research

Copywriters make themselves more valuable to clients and command higher rates when they know how to research keywords for SEO: If a writing assignment is worth “x” dollars without optimization, it is worth “x-plus” with it. For SEO copywriting, keyword …

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Testimonial

Detailed, Wonderful Work

Hi Susan,

Thank you so much for your edits to our Kitpas User’s Guide.  You took our lengthy manual, loosely translated from Japanese, and turned it into a well-written, informative guidebook. We are so impressed and happy with your detailed, wonderful work!

Atsushi Semimoto
President
Focus America Corporation
Mount Vernon, New York

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