Blog posts on the topic 'Miscellaneous'

Do you love playing with words? Do you dream of becoming a professional writer? Here are some suggestions to help put you on the path to a career in copywriting.Social networking for copywriters, publishing a book, and how to copyright your copywriting are just a few of the out-in-left-field posts you’ll find below.

Overcoming Self-Doubt as a Copywriter

I received the following email from a new freelance copywriter. I thought I’d share her question and my response to help others embarking on their freelance writing career. — Susan Greene Hey Susan, You have no idea who I am.  So …

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How Publix Kicks Butt in Customer Service and Why You Should Too

Plenty of companies say they have excellent customer service but few know the value of seeking out opportunities to show they care and thereby create a lasting positive impression. One company that has clearly taught its representatives to go beyond …

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Top 20 Surprising Facts About College Today

Much as I hate to admit it, it’s been more than two decades since I was at Syracuse University studying journalism and dreaming of a career as a reporter or professional copywriter.  In that span, I’ve focused on my work and …

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The Peacock Tale, A Commentary on Plagiarists

As a freelance copywriter whose work is widely published online and also in various print media, I’ve occasionally found myself the victim of plagiarists. These are people who read your copy and think, “Wow!  I wish I’d written that.”  So …

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Chinese Companies — Sell Your Products to Americans

Does your Chinese company want to sell its products or services abroad?  Would you like to establish contact with American buyers?  Explore the opportunity to grow your business beyond its borders and your potential is suddenly unlimited. However, you’ll need …

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Ready to Sell to Cuba? Don’t Miss This Amazing Opportunity

A Golden Opportunity The United States and Cuba are separated by a mere 90 miles of water.  But the gap between the two countries might as well be that of Earth and Mars.  The United States sanctions against Cuba (in Cuba el bloqueo) …

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Grow Your Copywriting Business with Upsells and Cross Sells

Once you’ve done the hard work to obtain new copywriting clients, keep your eyes open for opportunities to increase the volume of business they give you. Getting additional copywriting work from existing clients is far easier than attracting new clients …

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Do You Have a Book in You?

You’ve probably heard the stories: writers who submit their manuscripts to publishers and get nothing but depressing rejection notices.  It’s happened to even the most notorious authors, including Stephen King and J.K. Rowling.  So if your heart is set on …

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How To Choose Between Orlando Advertising Agencies

You know you need help with your marketing and promotions. But the idea of soliciting Orlando advertising agencies and picking the right ad agency to do your work is daunting. Here are some considerations to keep in mind: What are …

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How to Copyright Your Website Copywriting

These days when a business wants to create a new website to promote its product or services, the first thing the owner does is Google his competitors and sees what their website says. After all, they’ve already done all the …

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Schmooze or Lose, Use Social Media to Promote Your Business

You’ve heard all the buzz about social networks like Facebook, LinkedIn, Google+ and Twitter. Now perhaps you’re wondering if there’s a way to use these forums in marketing your business. Social networking, popularized by teens sharing information with their friends …

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10 Reasons Why I Support Girls’ Athletics

I know when you signed up for this blog, you expected all the posts to be about copywriting and marketing.  But every now and then, I feel like taking a brief departure to write about a different topic that’s been …

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How to Handle Difficult Copywriting Clients

I am frequently contacted by freelance copywriters regarding how to handle certain situations. Below is an email I received asking how to cope with a difficult client.  I’m publishing this private exchange because other freelance copywriters might find it helpful. Susan Greene …

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The Ultimate Guide to SEO Copywriting Keyword Research

Copywriters make themselves more valuable to clients and command higher rates when they know how to research keywords for SEO: If a writing assignment is worth “x” dollars without optimization, it is worth “x-plus” with it. For SEO copywriting, keyword …

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You hit it out of the park!

Once again, Susan, I think you hit it out of the park. Your article for The Coleman Report is spot on. I even caught myself reading a few of those lines in Sundip’s {CEO} voice in my head!

I will go ahead and send out to Sundip and Ailleen for review. This is really good work!

Anish Dhanjee
Marketing Associate
AVANA Capital
Glendale, Arizona

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