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How a Women’s Health Copywriter Can Help You Attract More Business

Copywriting Strategies for Marketing Your Healthcare Product or Service to Women


Women’s health has emerged as a dynamic, rapidly growing market. The breadth of products and services made especially to appeal to women is continually expanding. Unfortunately, so is the competition, making it harder to get visibility and generate new business.

A copywriter who understands women’s health can help you create marketing materials that stimulate interest, build your brand and attract customers.

What’s Your Niche

Women’s health is a viable industry that can generate a substantial revenue stream. But to compete successfully, you must tailor your marketing to your clientele. Finding ways to stand out takes creativity.

In a crowded market, often your best marketing strategy is to focus on a specific niche. Then you’re not competing with every other generalist, and your customers know you’re among the best in your field because it’s one of your specialties.

women's health

Be clear in explaining what specialties in women’s health are your areas of focus.

Narrowly define what you offer. What’s that look like in real life?

  • The plastic surgeon who specializes in breast augmentation
  • The acupuncturist who specializes in helping women with fertility issues
  • The naturalist who sells products that treat symptoms of menopause
  • The brand of skincare products that help prevent stretch marks in pregnancy

Regardless of your particular specialty, you’ll find it easier to get noticed and gain prestige if you choose a niche, one for which you, or your product, are unique qualified.

practice medicine in women's health

Explain your unique qualifications to practice medicine in your specialized women’s health areas.

Factor Google Medic Update into Your SEO Efforts

Search engine optimization is critical to getting your website ranked high on Google. If you’re not on page 1 or 2, you’re unlikely to get any traffic to your site from search engines. And that’s a significant missed opportunity. But here’s what you should know about SEO…

In 2018 Google released a broad core algorithm update designed to improve the quality of its results. This wasn’t unusual. Google frequently updates its algorithm. But this particular one, now being called the “Google Medic Update” for reasons you’ll soon understand, has special importance for healthcare practices.

Many previously high-ranked medical and healthcare websites dropped significantly in the rankings. What’s clear is that Google wants healthcare-related websites to prove their trustworthiness. Medical information should come from reputable websites/healthcare practices, and the content should be created with a high level of expertise and authority.

Google Medic Update

The recent Medic Update on Google is forcing healthcare websites to prove their authority.

So what can you do to enhance your credibility in Google’s eyes and demonstrate that your practice is an authority in the women’s health field? Try some of these ideas or work with a professional copywriter to:

  1. Increase your women’s health practice’s About page and company bios of your individual practitioners to include details on credentials and experience.
  2. Put some client reviews and testimonials for your women’s health practice on your website and also encourage your patients to post reviews on sites such as Google, Yelp and LinkedIn.
  3. Improve your company’s visibility on platforms other than your own website, such as Wikipedia, LinkedIn, Facebook, and Twitter.
  4. Add your practice’s contact information to every page of your site. Also include your physical address, phone number and email on your Contact Us page even if you have a communication form on that page.
  5. Contribute content to reputable outlets such as medical blogs and get your physicians bylined and quoted in other high-authority, health-related publications.

If your women’s health website is used to sell health-based products or services, be sure to include plenty of relevant information that answer visitors’ questions and support the legitimacy of what you’re offering. Product reviews and discussions on your website or social media postings can also help to improve your credibility with Google.

Craft Your Message

As a provider of women’s healthcare, you have an opportunity that goes beyond the typical purveyor of products and services. You’re not just seeking to promote your business; you want to empower women, share important information and engage them in their own well-being. Right?

Fortunately, most women want to be educated about their health. They want to make informed decisions.

Use this opportunity to provide useful information – on your website, in your brochures, at your speaking engagements, or in whatever medium you choose to communicate. Your tone should be educational, not “salesy.” Your prospects will appreciate the knowledge you offer and look to you as a subject matter expert.

Use Copy to Inspire Trust

If you sell women’s health products, a copywriter can help you make customers aware that your items are top quality. Your message needs to be that what you offer is a good value and able to do what you claim.

women's health services copywriter

A copywriter who understands women’s health services can help you convey that your knowledge and compassion.

Be honest. Instead of creating a campaign full of unrealistic promises and hype, simply explain why your products work

If you offer women’s health services, a copywriter can help you convey that you’re understanding, knowledgeable and compassionate. Explain how you value your customers and take their concerns seriously.

But what’s most important, for marketing both products and services in the women’s healthcare space, is to compose your copy so that it instills trust – trust in what you say and trust in your brand because people buy from businesses they trust.

writing tool

Anecdotes can be an excellent writing tool for driving home key points on your website.

Stories Make Points Memorable

Facts and figures are important but often not very memorable. They mean a lot to industry insiders but not to other.  What works better, particularly with women, are stories and anecdotes that customers can relate to their own situation.

Stories are inspiring. They’re motivating. They build credibility. And they can be effective in helping women feel a connection with you.

communicate in writing

Communicate in writing the same kind of detailed information that you impart in person.

A skilled copywriter can put your true stories into compelling words. Then she can use those stories to support the messaging for your products and services.

When you communicate honesty, common sense, and warmth through stories, and then back it up with your actions, you get loyal customers.

Don’t Stereotype

Don’t fall into the trap of making assumptions about women. Women today are diverse and multi-dimensional. They have wide-ranging interests. They’re executives, entrepreneurs, moms and caregivers.

women's health copy

Effective copy for women’s health speaks clearly and intelligently on the issues.

Make sure any copy you write to promote your products or services doesn’t stereotype women or sound condescending. Don’t talk at women. Instead provide useful information and explain how you solve a problem.

Consider demographic differences such as age, education level and ethnicity. Rather than trying to be all things to all women, determine who you’re trying to reach. Then focus your message on that specific demographic to encourage engagement.

well-written website

A well-written website will help you attract patients to your practice and further establish your credibility in the community.

Women’s Health Copywriters

An experienced women’s health copywriter can help you promote products and services related to:

  • Obstetrics
  • Gynecology
  • Fertility
  • Breast Cancer
  • Ovarian Cancer
  • Menopause
  • Heart Disease in Women
  • Birth Control
  • Mammography
  • Osteoporosis
  • Plastic Surgery
  • Skincare & Beauty
  • Feminine Hygiene
  • Sexual Health
  • And more!

Whether it’s content for a website, brochure, direct mail, or press release, compelling copy crafted by a copywriter who understands women’s issues will help you attract and convert women prospects.

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Do you need help marketing your women's health product or service? A women's health copywriter can improve your visibility and generate sales. Contact Susan Greene today!

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Some of the best copy I've ever read for a product

Susan,

You are AWESOME! This is some of the best copy I've ever read for a product. Thank you!

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President
One Touch Art
Phoenix, Arizona

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