Explore the opportunity to grow your business beyond its borders and your potential is suddenly unlimited. However, you’ll need to make a special effort to attract Americans. Read on for details.
Americans are cautious when purchasing products and services abroad, especially when the seller is based in a country as far away as China. They want to know the company they’re dealing with is legitimate and ethical. They want to be able to buy with confidence that the products are safe and of good quality.
Professional sales materials written in American English will build trust. They’ll also give the appearance that you’re accustomed to selling to the U.S. market, which will make buyers more comfortable.
The U.S. imports over $452 billion in goods from China each year, including electronics, cell phones, apparel and footwear.
Nonetheless, Americans are somewhat suspicious of products manufactured in China. Recent investigations into goods imported from China have been well publicized. Products like laminate wood from Lumber Liquidators have been found to be hazardous, containing high levels of formaldehyde. The result is Americans are leery of Chinese manufacturing.
What does that mean to you? As a Chinese company targeting the U.S. market, you must emphasize the quality and safety of your product. Your marketing copy must be significantly detailed to persuade the customer that you’re being transparent. Buyers want to know you’re not cutting corners to increase profit margins.
An American copywriter can guide you in what facts to include and how best to present them so your prospects can be confident you have nothing to hide.
Many Chinese companies don’t take the time to learn about North American customers. They erroneously assume that if their prices are low enough, Americans will buy their product. That’s not the case.
A copywriter can help persuade customers that your products are of good quality, have no harmful ingredients and come with a solid warranty. The right copy can also be used to impress upon the customer that your company stands behind the products it sells by providing excellent customer service.
Because most Americans have never been to China, their knowledge base of your country is limited. Unfortunately, they only know stories of Chinese products of questionable quality because that’s what they’ve seen on the news.
As a manufacturer trying to sell in the U.S., you need an American copywriter and native English speaker to help you tell your company’s story. The story will demonstrate how your products are of high quality with no inherent risks.
In essence they’ll say, “We know you’ve heard some negative information about Chinese products, and those criticisms may have been true in the past. But we’re different. We’re committed to doing things right. It’s time to take a fresh look at Chinese-made wares.”
Selling into the U.S. market is a smart move whether you’re targeting businesses (B2B) or individuals (B2C). It can be a great way to significantly grow your business. Most U.S. companies are doing well. So are a lot of individuals. Most Americans have money to spend. The best way to attract these new customers is with good copy that explains the benefits of your products.
Hire an American copywriter to choose the right words for promoting your Chinese business to the world and watch your prospects all reach for their wallet.
Hello, my name is Susan Greene, and I’m an American copywriter based in Orlando, Florida USA (near Disney World!). I can assist you in writing any of the following marketing tools:
All of our communications can be done through email. Pricing is fair and stated clearly up front. Payments go through Paypal; 50% deposit up front and 50% due upon project completion.
Most marketing projects can be completed within one to four weeks. Large projects can be broken into sections with dates set for various milestones so progress can be quantified.
Every day you wait, your competitors are gaining an edge in foreign markets. Those companies that move quickest will have the best results. Get started today promoting your Chinese products and services to Americans.