You have a product or service that you’ve been selling in your country. But now you want to go bigger. You’d like to sell to international markets such as the U.S. or Europe. But to target customers abroad you’ll have to redo your marketing materials.
Having a website written in English is critical. It’s how prospective customers will find you and how they’ll verify to themselves that your company is legitimate. An English website will help you win credibility and trust among international clients.
If English isn’t your first language, you don’t want to write the copy yourself. You’ll want to hire a professional copywriter who is a native English speaker. Your copy must sound natural so your website visitors don’t become concerned about making a purchase from a foreign company.
A professional copywriter with a strong marketing background can also guide you with regard to what’s important to people in your target market and what are their expectations.
A well-written English website enables your company to sell abroad, grow faster, strengthen your brand and improve conversion rates (turn visitors into customers).
While your website is likely to be your primary marketing tool, it doesn’t need to be your only one. Consider some of these other sales materials that can help accelerate your company’s growth:
Brochure – Whether printed or digital (able to be emailed), a brochure can complement your website. It can give customers an overview of your company that they can refer to and save in their files, which in itself will help differentiate your company from competitors’.
Sales Letters – If you have a mailing list or can purchase one, well-written sales letters can be a great way to generate leads, which your sales team can then pursue.
Email Campaigns – Certainly one of the most cost-effective marketing methods, a series of creative, informative emails can help you gain visibility with prospects.
Blog – Stay in touch with your customers and attract new business with informative blog posts that relate to your industry and position you as an authority in your field.
Press Releases – Make announcements via the media regarding significant achievements such as the opening of sales offices in a new country or the addition of a new product line.
Landing Pages – Online landing pages are an excellent way to target specific niches. So, let’s say you sell a particular component for machines. While your primary customers are manufacturers, you may want to target the military, which also could use your component. Set up a landing page that talks about your product and its specific benefits for military customers. Keep it tightly focused to ensure the interest of your military prospect.
Think about the U.S. or European customer you’re targeting. Since they’re not local, you’re unlikely to meet with them in person. Therefore, your written sales materials need to become your surrogate sales people. Make sure they’re professionally written to present your company in the best light.
A freelance copywriter, who is a native English speaker, can easily write copy for any of the marketing materials you need. I’m Susan Greene, an American copywriter based in Orlando, Florida. My team and I work with companies located all over the world on a wide variety of assignments. Here are a few examples of some of our recent projects:
Costa Rica – An architectural firm in Costa Rica. Wrote a website promoting its design services to build high-end, custom homes in Costa Rica. Because most of their clients are Americans, the company, which already had a website in Spanish, wanted one in English that specifically addressed American interests and concerns about building a home outside the U.S.
Singapore – Company from Singapore that designs women’s clothes. Wrote an English landing page to promote a contest they were holding. Customers, from countries throughout Asia, had to register online to win. Over 10,000 people signed up, which gave the company an instant mailing list of prospects to market to in the future.
Portugal – A home builder in Portugal. Wrote an English website for this construction company that builds vacation homes in Portugal. Most of its customers are either Europeans or Americans.
Malaysia – A new school for college-age students in Malaysia. Wrote a website, brochure and PowerPoint presentation to attract students throughout Asia to this school. It is a 6 to 12 month program that prepares international students to attend a U.S. university.
Russia – Company in Russia that sells packaging materials for agricultural products, such as containers for tomatoes and strawberries. Wrote a website, brochure and PowerPoint presentation for them to target the American agricultural companies.
Brazil – An agriculatural company in Brazil. Wrote an English website, brochure and investment documents for this 2,500 acre plantation in Brazil, in which Americans, Europeans and South Americans could invest.
Spain – A web design firm in Madrid, Spain. Wrote content for an infographic in English to help the company sell its services globally.
Dominican Republic – A real estate firm in the Dominican Republic. Wrote a website and data sheets to promote various vacation home developments in the Dominican Republic for sale primarily to Americans and Europeans.
France – A tour group company in Paris, France. Wrote content for a website and guidebooks in English to help American and British tourists find their way around the city of Paris.
Germany – A weight-loss program in Germany. Wrote a website in English to introduce this European nutrition-based eating program to the American market.
Hungary — A Forex software development company in Hungary. Wrote website copy, landing pages and sales letters in English to promote its software to international Forex investors.
Italy – A translation company in Italy. Edited and localized English newsletters for their client, an agricultural equipment manufacturer targeting the U.S.
Lithuania – Logistics company in Lithuania. Edited a website written by non-native English speakers to make it sound natural to Americans, which was the company’s target market, despite having their corporate headquarters in Lithuania.
Malta – A wedding consulting company in Malta. Wrote the company’s website to promote its consulting services helping foreign couples plan destination weddings in Malta and Croatia.
Germany – A software company in Germany. Edited their website and brochure, both of which had originally been written in German and then loosely translated into English. The company intended to target all of Europe.
Bangladesh – A consortium of clothing manufacturers in Bangladesh. Wrote an English brochure for this organization that consists of 12 Bangladesh factories that manufacture apparel for the U.S. market.
West Africa – An African consulting company in Cameroon, West Africa. Wrote an English brochure to promote its consulting services that assist international companies in establishing a foothold in West Africa to sell their products and services in that market.
Bahrain – A commercial real estate lender in Bahrain. Wrote press releases and case studies in English for this financial group that provides loans to real estate developers in the U.S.
Germany – A museum in Hamburg, Germany. Wrote a website and brochure to attract American tourists to the museum.
France – A software company in France. Wrote landing pages to promote a series of webinars being used to introduce the companies Product Lifecycle Management software to American clothing companies.
Saudi Arabia – A translations company in Saudi Arabia. Wrote a brochure for them to send to prospective clients in the U.S. and Europe.
England – An engineering company in London. Wrote a 13-piece email campaign to sell its engineering software to other engineering firms in Singapore, Malaysia and Hong Kong.
China – An art supplies manufacturer in China. Wrote a series of sales letters to target U.S. art companies seeking a more cost-effective manufacturer for their products.
South Africa — A safari company with multiple locations in South Africa. Wrote a website for them to attract American tourists to go on their wildlife safaris.
As you can see, we have significant experience working with international companies looking to sell their products and services to the U.S. market and around the world. What we’ve done for other companies, we can do for you.
If you have a project that involves copywriting or copy editing, work with professionals who can get the job done right. Well-written copy will help you generate leads and sales as you build your international customer base. We’re here for you.