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Blogs are exploding on the Internet. Evidently, people have a lot to say. They are using the Internet to publish things at an astonishing pace.
Astounding, isn’t it? And the blog reading universe keeps getting bigger as well as more people around the globe get internet access.
Blogging started in the mid-nineties as a means of personal journaling. Bloggers shared their thoughts, dreams and desires. Since then, it’s come a long way.
Publishing used to be constrained by physical limitations. You had to have a printing press or a publisher and a distribution network to reach a good-sized audience. No more. Today, most publishing is done by users for users.
Blog software is readily available online for free. WordPress is the most popular blogging platform today and you need nothing more than a keyboard and internet connection to get started.
Blogs can be hosted on public sites for free or with host companies for less than $10 per month. A domain costs roughly $12. In other words, you can spend as little as $10-$20 and create a blog.
Blogs are a revolutionary marketing tool. Think of them as mini-magazines that give businesses and individuals a dynamic vehicle in which to promote their products or themselves. They build brands and attract attention in a way that advertising can’t do.
If you’re like most bloggers, you’ll want to consider writing posts for one of the following half-dozen reasons:
Businesses of all kinds start blogging as a way to build up a long-term audience. But the opposite also happens with bloggers starting businesses as an extension of their publishing.
According to Shopify Blogs, “One of the biggest challenges new businesses face is building an audience for their products. Bloggers, on the other hand, often work backwards, building an audience first by consistently putting out good content, and then exploring ways to monetize their traffic.”
No matter which group you fall into, having a blog can accelerate your success.
Part of what makes blogs unique and so compelling is the interaction between the copywriter and the reader. Compare blogs to newspapers, magazines, books and even television in which the user sits idly by, passively absorbing the information delivered to them.
With blogging, readers get involved. They comment on posts. They offer opinions, criticism and suggestions. Often they become a community who share a common interest and get to know each other. And they often interact not just on the blog itself but also on social media where bloggers promote their posts.
If you want to start a blog, or become a blog copywriter, there’s no shortage of guides on blogging. Get some background and then find blogs that match your interests. Spend some time as a spectator. Follow popular blogs and do a little reverse engineering. Take note of the blog’s:
Then develop a plan for writing your own blog. Start by choosing a name that accurately reflects your focus. Bonus points if it’s clever and catchy.
Blogger Ryan Robinson advises careful consideration before making a decision. “Your blog name is the first thing people see when you show up in search results and can tell them about who you are, what you’re writing about, and even your personality,” he says.
Determine your objective and what you’ll need to do to achieve it. Blogging is a journey, and you’ll want to have a roadmap. Even if your direction changes as your blog develops and grows, you’ll need to have a solid plan before starting to write.
According to blogger Neil Patel, “With any blog topic, your choice may easily spread into other areas of interest. Don’t feel that the initial topic of the blog will pigeon hole you for life. Feel free to experiment with a few topics, and see what best matches your interests and passions.”
Kidd, a California-based company that helps people launch online businesses and build profitable blogs, recommends starting with a narrow niche. “Niching down allows you to focus your resources where they will be most effective. You may already have a topic in mind for your blog, but to narrow down, you want to look at the sub-topics.”
For example, if your topic is a broad general category like a pet blog or dog blog, you can niche down into various sub-topics to come up with ideas for content. Some might be:
You could even take one of those sub-topics and go another layer down. The sub-topics for dog training could be:
Can you see how any of those bullet points could lead to multiple blog posts?
There’s no shortage of blog post ideas online. See what others have done in different industries and then adapt their concepts to your specific niche.
You’ve probably heard of bloggers making thousands off of their blog. That’s certainly possible, but blogging is extremely competitive, and it can be a while before you’re generating enough traffic to be profitable.
“Focus on monetizing your blog only when you’re consistently getting 75-100 visitors a day,” suggests one blog start-up guide. Nonetheless, it advises setting up your blog following one of four business models right off the bat so that you’ll be ready to generate income when traffic does start flowing:
On a personal note, I follow model #3, using my blog to introduce my copywriting services to customers. My 200+ blog posts showcase my writing chops and help me rank high on Google so prospects searching for a copywriter can find me. While my blog itself doesn’t sell anything, it brings me new clients, which is a form of monetization.
Blogging is a skill like any other — the more you do it, the faster and better you’ll get. Those first few posts are often the most difficult. But soon you’ll find your rhythm.
Here are 10 steps to get you started on cranking out Blog Post #1:
Not everyone is cut out to be a blogger. For some people writing is fun; for others it’s a chore.
If you fall into the latter category, or if blogging isn’t the best use of your time, hire a professional blog writer. You can determine your level of involvement. Come up with the topics yourself or let the blog writer offer suggestions.
You’ll want to choose your blog writer with care. The saying “You get what you pay for” is more often true than not when hiring a copywriter. While you can find Third World writers willing to compose blog posts for as little as $10 a piece, the quality is often lacking, as someone who is not a native speaker of your language won’t be proficient. Also someone charging $10 a post probably isn’t an experienced copywriter.
Select a blog writer who is comfortable with your subject matter. A beauty writer would likely not be a good choice for a blog on software design.
Readers have no shortage of blogs from which to choose. If your blog isn’t well written and interesting, it won’t attract a loyal following. And if having your blog represent your business is your objective, then quality copywriting is a necessity.
Need some ideas for what to write about in your blog posts? Consider these 10 recommendations:
Regardless of which of the above ideas you choose, be sure to keep your focus narrow. Each post should have one main concept.
For example, instead of writing about antiques in general, write about antique typewriters. Even better is to zoom in on vintage typewriters made by Underwood.
Now explore that topic in detail, enlightening and delighting your readers. The result will be far more compelling than a general post that never dips beneath the surface to bring up intriguing facts.
Once you’ve gone to the trouble of writing your blog post, you want to be sure it gets read. In addition to your existing subscribers, strive to have your blog posts get found on the internet via Google searches.
You or your hired blog writer will need to pay attention to search engine optimization (SEO) techniques when creating your posts. That means strategically choosing keywords, creating good title and meta-description tags and using alt tags on your photos.
Blogs that are integrated into your corporate website can help your site gain search engine ranking, which then translates into increased traffic. If you add content to your blog on a regular basis, Google will notice that your site is fresh and is a good source of information on your chosen subject area
The benefits of blogging are significant in terms of building your brand and creating demand for your products or services. Well-crafted content by a professional blog writer can go a long way in boosting your visibility and positioning you as an authority in your industry.
Don’t let another day go by with your competitors gaining steam via their blog. The best time for you to hop on board this exciting marketing vehicle is now!