(Are you an accountant or bookkeeper who needs help writing your website, brochure or sales letters? Contact Susan Greene here.)
It used to be if you were an accountant or bookkeeper, you had no problem getting clients. You followed a few easy steps:
Then you waited for the phone to ring. And it did!
These days, the market is a lot more crowded and the competition is much tougher. Most likely, dozens of accounting and bookkeeping professionals operate right in your local area, and many of them are well-established and have much bigger marketing budgets than you do.
Add to that challenge the fact that you now also have national competitors. You’re no longer only competing with other local businesses. Accountants and bookkeepers from all over the country can compete for clients virtually anywhere because the internet has no geographical boundaries. Customers can go to Google or sites like Angie’s List, do a search and find plenty of accounting and bookkeeping companies in seconds!
How do you get new customers when you don’t have the time, expertise or desire to do marketing? That’s a question plenty of accountants and bookkeepers face.
See if you’ve wrestled with any of these specific issues:
The good news is you don’t have to solve these problems yourself.
Marketing done right will give you a good return on your investment.
Copywriters who understand service businesses can help get the word out about your accounting or bookkeeping business. They can create marketing materials that attract prospects and convert them into leads and sales such as:
You can utilize copywriting services if you’re working in any of the following capacities:
One of the first questions a skilled copywriter will ask you regarding marketing your business is: What’s your specialty? The key to standing out in a crowded field like accounting or bookkeeping is finding a unique niche.
Rather than attempting to be all things to all people, become the hands-down best in a specific at working in a specific area of expertise. Consider some of these business ideas:
You can specialize by industry, service, size or geography. The choice is yours. And you can have more than one specialty.
Once you’ve determined your niche focus, get started on creating marketing materials to tell the world how your expertise makes you uniquely qualified for their work.
If you’re old school, you probably think you should hire an ad agency. These days, ad agencies and marketing firms are costly. Unless you’re a large, well-established accountant or bookkeeper with a substantial marketing budget, you don’t need a full-service marketing firm. That’s not how you’ll get the best bang for your buck.
A freelance copywriter has the right tools, experience and industry contracts for your marketing project.
Working with freelance professionals is an economical way to get started on creating your marketing materials. Yes, you’ll probably need to be hands-on to hire the right professionals and oversee the project, but that’s something you should do regardless of the vendor you choose.
If you go the freelance route, you’ll have your choice of freelance:
Once you tap into “the freelance network,” you’ll find plenty of talented, experienced professionals ready to assist you and to even offer as much hand-holding as you need.
The process is pretty simple. Figure out what you want — a website, brochure, sales letter, etc. Then contact a freelance professional for a free consultation over the phone to discuss your needs, decide on some basic project parameters, and then get a cost estimate.
Most freelancers are used to working with clients who have limited marketing experience. They’re happy to take you by the hand, steer the process and lay out a plan for your project. Within a few weeks, you can have marketing materials that you’re proud to show clients and will do the job of generating leads and sales.
Clients for your accounting and bookkeeping business are out there. You just need to make it easy for them to find you!
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