The excitement regarding cannabis, already a multi-billion dollar industry, continues to grow. More states are making it legal and the movement toward legalization at the federal level is viewed by many as an inevitability.
If you already have or are starting a cannabis-related business, the potential is enormous, but critical to your success will be your marketing. A copywriter for cannabis businesses can help you gain visibility, build your brand and maximize sales.
Whether your cannabis business is plant touching (dispensaries, producers, distributors) or non-plant touching (smoking accessories retailers, industry-specific tech company), marketing is critical.
Yet cannabis is an industry completely unlike any other. Businesses selling cannabis products cannot advertise on traditional media like newspapers or TV, or in virtually any public place. The limitations on how you can advertise cannabis are greater than those on alcohol and cigarettes.
While traditional marijuana marketing and advertising tactics are not available to marijuana business owners, digital marketing and copywriting open a whole new world of possibilities for products and brands to be discovered.
With the cannabis industry so new and the types of products just beginning to emerge, a major focus of any cannabis-related marketing must be on education. By providing useful information you are nurturing and gaining trust from your customers.
The content you generate should be designed to answer consumers’ questions and guide them along the buyer’s journey. Consider using some or all of these tools:
“The recreational and medical marijuana ‘revolution’ is well underway as the entire cannabis industry continues to expand at a rapid pace and sales have continued to grow steadily,” according to MarketWatch.
It is dynamic, changing and evolving with each passing month. In 2018, much legislative progress was made. Lawmakers included industrial hemp in the new farm bill and Canada legalized cannabis nationwide. Cannabis extracts such as hemp and Cannabidiol (CBD) oil became some of the most promising, segments of the legal marijuana industry.
The market is poised to see further growth in 2019 with New York cannabis legalization among others and the maturation of older markets, all of which is likely to fuel further reforms, innovation and business growth.
It is an exciting new industry bursting with opportunity for entrepreneurs. Consider these statistics cited by Green Entrepreneur:
Those companies that take steps to gain visibility and prominence in the industry through creative marketing are the ones that will see the greatest growth in the coming years.
The world of weed is on fire with opportunities for entrepreneurs. Potpreneurs are sprouting up across America, legally cultivating, curing and cooking cannabis in record numbers. And growing as fast as weed are the many offshoot businesses from on-demand medical marijuana delivery services to cannabis-friend bud & breakfast inns to cannabis cuisine catering.
Entrepreneurs face many obstacles:
But for creative entrepreneurs, the cannabis industry offers a once-in-an-industry opportunity. And it’s definitely not too late to get started.
According to Green Entrepreneur, “Don’t mistake saturation in certain zip codes and complicated regulations for lack of opportunity. One particular area might have many established dispensaries and cultivators but few cannabis testing labs, for example. Hurdles in any industry are also opportunities to exploit means of monetization. You just have to be creative when choosing your location and coming up with your business idea.”
Whether your cannabis business is established or yet to be launched, marketing should be a priority. Consider working with an experienced copywriter to help your business reach its fullest potential. She can help you raise awareness and name recognition for your brand, while differentiating it from the competition.
The right copywriter can tell your brand’s story and create copy that has a consistent voice. He can develop copy for a wide variety of projects, from landing pages and articles, to sales sheets and email campaigns. Finally, he can use words to reach prospects by cutting through the clutter, engaging and converting them into customers.
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Could your cannabis business increase its brand awareness and generate more sales with creative marketing? Get help from a professional copywriter. Contact Susan Greene today!