Increase profits by marketing your telehealth services
Top 6 Ways to Promote Your Telemedicine Services
Need help attracting patients to your telemedicine services? Work with a professional healthcare copywriter.
If you have a medical practice that offers telemedicine services, you’re no doubt aware of its potential to help you see more patients and increase profits. But it’s not enough to simply offer the service; you need to encourage your patients to use it.
Getting them to adapt to this new way of interacting can be met with resistance, especially by older patients who may not be as tech-savvy.
Promote your telemedicine services to your patients via an email that explains how it works or send information via your patient portal.
Telemedicine has potential to drive down costs and increase access to care, which all sounds great until you look at the data, and find that only about 10% of Americans have actually used telemedicine to make a virtual visit, according to one 2019 survey.
A copywriter who understands telehealth can help you write content for your website and other marketing materials that will attract more patients and encourage existing patients to give telemedicine a try.
In recent years, more people have found that their health insurance plan includes a telehealth or telemedicine option. If they have an ailment, such as a sore throat, rash or sudden case of pink eye, or perhaps need a routine follow-up visit, they can choose to meet with their doctor virtually.
It’s the next best thing to a 1950s style house call made by a doctor. The patient is seen by a doctor and receives medical advice without leaving the comfort of his home and there’s a good possibility the doctor is dispensing that advice from her own home. And it’s not just telemedicine, there’s also teledentistry too.
Telemedicine is especially appealing to patients who:
Increased accessibility and the convenience of getting such care makes it extremely attractive to patients. It’s more affordable too, about one-half the cost of an in-person doctor visit.
According to Kaiser Health News (KHN), “private technology companies such as Teladoc, Doctor On Demand and Amwell and large health care systems can provide a doctor directly to someone who contacts them. Other patients may prefer a telemedicine appointment with their regular physician, who can use computer applications through smartphones and computers. All types of primary and specialty care and mental health services can be provided via telemedicine.”
Helping to greatly accelerate acceptance of telemedicine was the 2020 coronavirus pandemic. With the high level of contagion of COVID-19, telemedicine became a way to see more patients while still practicing social distancing to mitigate the risk of it spreading to other patients and healthcare providers.
Health systems across the country reported a surge in telemedicine adoption, something that the American Medical Association along with many other groups have been pushing for in recent years. Even when the COVID-19 pandemic is completely over and life has returned to normal, patients are going to want the telemedicine option to remain available.
Consider these telehealth facts:
Even before the pandemic, the Trump administration had been supporting telemedicine options. In 2019, it allowed Medicare for the first time to pay doctors on average about $14 for a five-minute “check-in” phone call with their patients. And telehealth options related to telemedicine video conferencing are gaining steam as well, such as:
The key premise you’ll want to write about in your marketing materials is simple: Telehealth, and specifically telemedicine can deliver the right care at the right time in the right place for patients using real-time interaction through online portals and remote monitoring.
A practice offering telemedicine can attract a whole new population of patients and greatly increase revenue. It enables doctors to go beyond the borders of their towns or cities.
With more patients being diagnosed in less time, it’s easy to see how telemedicine boosts profits. Physician practices can save on office costs, including staffing, utilities and rent.
One hospital reported that it saves $86.64 every time a patient uses online services instead of visiting the ER or urgent care. But the savings aren’t just exclusive to healthcare providers; patients spend less on travel and other costs related to health care as well.
As the government and private insurers embrace and expand telemedicine coverage, providers may soon be allowed to be licensed across multiple states greatly extending their reach.
All the benefits that telemedicine offers hinge on your ability to persuade patients to be receptive to this new service. Here are some ideas that a copywriter or marketing professional can help you quickly implement to accelerate your success:
Each of these ideas can be easily executed for you by a professional copywriter who has experience writing about healthcare subjects. She can help you to increase awareness of your telehealth services throughout your practice and community.
Making the case for telemedicine is easy. Write about how your patients can pay bills, order groceries to be delivered, request a ride to the airport, and shop for just about any product through their phone. Doesn’t it make sense that they should be able to move at least some of their doctor visits online as well?
In all of your copy, explain how telemedicine is helping to:
Healthcare, like so many areas of modern life, is being transformed by the internet and related digital technologies. We are entering an unprecedented, new era of connectivity between patients and providers, resulting in more personalized, convenient, and cost-effective care. Encourage your patients to get on board.
Work with an experienced healthcare copywriter to create marketing materials that will accelerate the adoption of your telemedicine services and increase your medical practice’s profits, making it a win-win on all fronts.