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Copywriter for Professional Coaches & Consultants

Marketing Your Coaching or Consulting Services

Need a copywriter to help promote your coaching services?

Get a no-obligation quote here.

6 Benefits Coaches Get from Marketing Their Services

  1. Attract more clients
  2. Expand your services
  3. Charge higher rates
  4. Define your coaching brand
  5. Build your reputation
  6. Land lucrative corporate training engagements

Looking for a copywriter for coaches? Get a free quote on your project.

copywriter for coaches

Marketing is critical to attracting coaching clients and building your brand. A professional copywriter for coaches can help.

As a professional coach, you’d like to spend most of your time helping others, not doing marketing or writing copy for your website or blog.  Helping people is why you chose this profession, and it’s where you shine brightest.

Do you feel like you’re missing out on great coaching clients because people don’t know about you and your consulting services?

Are you certain you could make a positive difference in people’s lives if only they’d come to you for help?

The only way you can spend more time coaching is if you get more clients. That’s where marketing and copywriting come in. Like any personal service, you have to put yourself out there so that when someone has a need, you’re the service provider they find.

The good news is that marketing your services in 2023 doesn’t have to be all-encompassing.  And it doesn’t mean putting yourself in the uncomfortable role of sales person. The content written on your website can act as your surrogate seller. And it can be every bit as tactful and engaging as you are!

If you’re a coach, consultant, trainer, therapist or speaker starting a new business or looking to take your current practice to the next level, your website could be the most important marketing tool you use to achieve success.

professional website for coach or consultant

Whether you’re a coach, consultant, trainer, therapist or speaker, you need a professional website.Word-of-mouth referrals is a tried-and-true process for building a business, but it’s typically a slow way to grow.

If you want to expand your coaching practice more quickly, and also compete effectively in today’s crowded coaching market, work with a professional marketer or copywriter because word-of-mouth is just not enough.

Are you a professional coach seeking help with your website? Get a free quote from a copywriter for coaches.

Attract More Clients with a Quality Website for Your Coaching Services

If you could turn your website into a lead-generating machine, it would enable you to:

  • Build your coaching brand and reputation
  • Attract clients who are the best fit for you
  • Break out of the feast-or-famine cycle
  • Raise your rates without losing clients
  • Land lucrative speaking engagements
  • Become the media’s go-to coach for quotes

A website crafted by a professional copywriter and web designer will give you credibility in the eyes of prospective clients.  When people search the web, they’re seeking a solution to a problem they have.

To be that solution, your copy needs to tell the world who you are and what special gifts you bring to the table as a professional coach.

professional website

Online marketing via a well-written, well-designed website will help you attract clients who are a good fit for your coaching business.

A well-written website should differentiate you from competitor consultants.  It should present your credentials and your coaching or training philosophy.

By explaining what you do best, you’ll attract prospects who are a good fit for your services.  Your website can also make your current customers aware of the full range of your capabilities.

Finally, a quality website can help you to future-proof your coaching business. A recent report, Executive Coaching 2022: Future Trends, predicted that coaching will become a commodity as more people join the industry. Estimates for 2023 reveal there are 71,000 coaches worldwide. Additionally, app-based coaching platforms are becoming popular in the coaching industry. To compete effectively, you’ll need to have an exceptional website that makes visitors want to hire you on the spot!

Need help writing copy for your website? Get a free quote on your project.

Increase Your Exposure

Perhaps up until now, most of your clients have been people you’ve known personally or referrals from your network. Or maybe most of your consulting clients have been local, in or near your own city.

coaching services

Providing coaching services virtually can be an alternative to in-person meetings that benefits your clients and you.

Now imagine what you could achieve if you had national, or even international, exposure. Think how much you could grow your business if you could be found by people needing coaching or training from anywhere in the world. It’s also a good way to keep your business going strong in an era when COVID-19 has people limiting their in-person contact with others.

You already know you can service these people by using Zoom or a similar video conferencing service, further supported by phone and email. So why not broaden your horizon to include global markets?

Offer virtual coaching services. You might even want to consider offering virtual coaching at a lesser rate than in-person coaching, opening your business to people who truly need your service but may not be able to afford your full rates.

Promote your coaching business

Using Zoom or FaceTime, you can grow your coaching business by working with clients outside your geographic area.

A professionally written website that explains all of your services, including virtual coaching, can be a game changer for your coaching practice, and that’s true no matter what type of coach you are:

  • Life Coaches
  • Executive Coaches
  • Leadership Coaches
  • Career Coaches
  • Fitness Coaches
  • Nutrition Coaches
  • Health & Wellness Coaches
  • Business Coaches
  • Success Coaches
  • Sports Coaches
  • Religious Coaches
  • Finance Coaches
  • Personal Development Coaches
  • Women Empowerment Coaches
  • Intuitive Healing Coach
  • Corporate Trainers
  • Professional Speakers
  • Therapists
  • Academic Tutors & Advisers
  • Enrichment Specialist

No matter where your coaching talents lie, a well-written and well-designed website can give you the global exposure you need to take your coaching/consulting business to the next level.

Is it worth it? Absolutely. Consider the earnings of established coaches from a 2020 executive coaching survey:

  • Average annual earnings for coaches in the 10-15-year bracket – $122,000
  • Average annual earnings for coaches in business 15 years or longer – $160,000. (They are charging over $450 per hour!)

Why SEO Matters for Coaches

One of the reasons many professional coaches choose to work with a professional copywriter is to succeed with SEO. SEO stands for Search Engine Optimization. If you want people to find your website, you need to write your content in a way that allows Google to favor your site in search results.

SEO copywriter

With well-written, SEO copy, your website will gain visibility to potential clients.

A professional copywriter knows what factors Google and other search engines consider when determining the rank for a site. You can get on that first or second page with the right content. And once you do, you’ll be amazed at the volume of visitors coming to your website. After all, isn’t that how you found the very page you’re reading right now? (FYI – It was written by Susan Greene, SEO copywriter.)

Coming up high organically (as opposed to paid ads) in Google search results is the type of free advertising that could make your business the awesome success you’ve imagined.

Need help with SEO for coaches? Get a free quote on copywriting & SEO services.

Describe the Benefits of Coaching

What should you put on your website?  The best copy is written from the reader’s viewpoint.  It answers the question on every visitor’s mind, “What’s in it for me?”

Focus on the benefits clients will attain from working with you as a consultant, therapist or trainer. Explain that they can expect meaningful and measurable outcomes.

Tell them how, using your coaching abilities, you can help them to:

  • Create positive change in their life
  • Set and achieve meaningful goals
  • Find direction in areas where they feel lost
  • Get past the fears and hurdles holding you back
  • Be accountable for their failures and successes
  • Strengthen their relationships with others
  • Improve their physical and emotional health
  • Navigate to a better future
  • Lead a richer, more fulfilling life

Your prospects should understand that as a coach you’re not going to “fix” them. That’s not your job. You’re also not going to make them dependent on you. Instead, you’ll be moving them toward self-reliance while helping them navigate toward a more engaged, successful and satisfying future.

marketing for coaches

In your marketing materials convey the idea that as a coach you don’t fix the client’s problems. Instead you provide them with the tools they need to succeed in their endeavors.

Let your prospects know, there’s no shame in asking for help. We live in a complicated world, one where succeeding in life, in career and in relationships can be filled with challenges.

Turning to a coach, an objective party, for guidance in determining how to act or to bounce ideas off of, can help a person achieve clarity and make better decisions. It can also help them to grow as a person and learn from prior mistakes.

Coaches are an essential part of their learning process. They provide knowledge, encouragement, accountability and even judgment when warranted. And who among us couldn’t benefit from some of that!

The Features Are Important, Too

What’s holding prospects back from contacting you?  After all, doesn’t everyone want the promise of a better future?

Here’s where you get into the features.  You answer the logistical questions that might be on their mind.

Explain how your coaching is delivered.  Do you prefer to meet one-on-one with clients in your office, schedule telephone sessions, or use a video-call tool like Zoom or Skype? It’s okay to offer coaching sessions in multiple forms, and to price those services differently to attract various levels of clients.

Quantify the time commitment. Give the total length of a typical coaching engagement. Is it weeks, months or years? Also explain how frequently you like to meet and the length of time for individual sessions or provide options, i.e. 30 minutes, 60 minutes.

Talk about your style of coaching. How do you run your sessions? What are your clients are expected to do? Explain how you will hold them accountable and challenge them to grow in ways that may feel uncomfortable.

Differentiate yourself from other coaches. Life coaches are different from sports coaches. Spiritual coaches differ from leadership coaches. Clarify your coaching focus and personal philosophy.

marketing your coaching services

Answer the questions prospective clients may have about how you provide your coaching services.

Provide proof in the form of prior clients. Tell them some of the stories of clients whom you’ve coached (without divulging names or any personal information, of course). Perhaps you helped an entry-level worker rise to an executive position or an entrepreneur grow her business or an athlete train for and win a competition. You want prospective clients to know that your coaching works!

Describe the perfect client. Your prospects want to know if they’re a good fit for your services. Explain that the people who get the most out of coaching have a fierce desire to learn, improve and grow. Tell them who you can help and why. You might even consider mentioning who you can’t help to avoid attracting clients that aren’t a good fit your services.

Looking for a copywriter for coaches? Get a free quote on your project.

Speak to Their Concerns

What are your prospects afraid of?  Why are they hesitant to commit to coaching?

You can alleviate their fears  and help them look upon your services in a positive light by speaking to the most common objections.

For example, if money is a chief concern, mention your affordability and flexible payment plans. Or offer options such as less-expensive virtual sessions over video.

If fear of having others find out about their problems is on their mind, then discuss your discretion and promise confidentiality.

Well-written copy for coaches

Well-written copy for coaches helps eliminate fears a prospective client might have about working with a professional coach.

You may have found that some prospects are concerned that professional coaching is spiritual and relies on premises like “harnessing the energy in the universe.”

While that may be appealing to some, it can also be an incorrect pre-conceived notion that others fear.  If that’s the case, explain how your style of coaching doesn’t involve activities like chanting, praying or meditating.

If the objection you most frequently hear is related to time limitations or you note a a reluctance to make a long-term commitment, then use your website copy to explain how you are a practical coach who will stay focused on obtaining tangible, measurable results within a specific timeframe.

Once you take away your prospective clients’ fears and excuses by providing useful information, they’re more likely to take the big step of contacting you about coaching.

Seeking a copywriter who specializes in working with coaches? Talk to a pro. 

Make Them an Offer They Can’t Refuse

Even after reading the copy on your website, some prospects still won’t know whether you are a fit for their needs. Rather than lose a chance to demonstrate your value, offer a free initial consultation. You can even specify the time of the appointment, limiting it to 30 minutes or one hour.

People seeking a solution should be willing to invest the time, if not their money, to talk with you and get their questions answered. Then they can make an educated decision about whether to continue on as one of your clients.

When you look at the potential earnings from converting a prospect into a client, you can see the value of offering a free initial consultation. Consider these numbers from Sherpa Coaching in 2019.

  • Executive Coaches: $398 per hour
  • Business Coaches: $251 per hour
  • Life Coaches: $208 per hour
website copy for coaches

Use your website copy to explain how you focus on obtaining tangible, measurable results for your coaching clients.

The cost of acquiring a new client can be well worth it when you look at the long-time value of the business that client represents.

Key Attributes of a Website for Coaches

Keep these elements in mind as you design and write your coaching or consulting website:

  • Clean Design — Avoid clutter. Use big photos and bold headlines. Fewer distractions will give your most important information the attention it deserves. Simple is best.
  • Fast Load — Too many bells and whistles slow your site’s load time, which can frustrate visitors and cause them to hit their “back” key. It can also have a detrimental effect on your website’s ranking as load time is a known factor in Google’s algorithm.
  • Photo of You — Yes, your picture is important.  Stop cringing; everyone hates their own photo. Get over it. People want to see who they’re working with. Your photo will help them begin to feel they know you and can therefore trust you. It will also reassure them that you’re real and personable.
  • Video — Have you done any videos speaking about your coaching services? Or maybe you put on a webinar that was recorded? Add the video to your website or link to it on YouTube so people can see your communication style and hear your viewpoints.
website for life coach

Include your photo on your website so prospective coaching clients can see who they’re working with.

  • Testimonials — These third-party endorsements can go a long way in persuading prospects you’re the best person for the job. If you want to take things to the next level, turn some of those testimonials into full-fledged case studies in which you (with permission) describe a client’s problem, your solution and the end result.
  • Personality — Think of your coaching website as an audition. Let your personality shine through in your writing. You’ll be giving your prospects a sense of who you are and what it would be like to work with you.
  • Credibility — You’ve worked hard to obtain your coaching credentials. Let visitors to your website know they’ve found a true expert by listing your degrees, certifications, specialty training and awards.
  • Contact Information — Your email/phone are easily visible. If possible, include them on every page, making it super easy for prospects to get in touch when they’re ready to pull the trigger.
  • Social Media Links — If you have social media sites, include their links on your website. That way prospects can follow you online and get to know you. Bonus points if your social media includes testimonials to your capabilities.

Need help with your website? Work with a copywriter who knows the coaching industry.  

Your Website Must Achieve These Goals

A professional website can be powerful. It can put you on the map and transform your consulting business into a thriving practice with unlimited potential.  But to be effective, it must accomplish these objectives:

Create Trust – Unless your prospect has met you or your reputation is so well established that it precedes you, your website must establish credibility. It should, through its words and professional appearance, give the visitor a comfort level that you’re legitimate. Well-written copy can go a long way in proving you’re authentic and creating that trust.

copy on your website

The copy on your website should give visitors confidence in your professional skills and begin the process of creating trust.

Promote Your Full Range of Services – Your consulting prospects should be able to see all you offer so they can determine if you’re the solution they’ve been seeking.

Remove the Risk – Any time you choose to purchase a service, you run the risk of wasting your time and money. By offering a free initial consultation, you allow the prospect to lower his guard and take a risk-free chance that you can help him.

Differentiate You from Competing Coaches – When your prospect searches for a professional coach, he’ll be presented with hundreds and possibly thousands of coaching service providers. You want him to zero in on your website and be able to determine why you’re the best choice.

Increase Customer Loyalty – Confirm to existing clients that they have made a good decision in choosing you as their coach.

Overcome Any Concerns – You can use your website copy to refute the most common objections your prospects may have.  By demonstrating the value of your services, you’ll win them over.

Encourage Taking Action – It’s always easier to do nothing than something.  Good copywriting will be supportive of the prospect and gently push him to take that next step. It will help him be able to imagine the positive results of working with you and pick up the phone to move forward.

promoting your coaching business

Your website is a powerful marketing tool for promoting your coaching business.

The more inquiries you get, the more clients you can potentially land. A well written website not only helps you rank higher on the search engines, it also converts visitors into solid leads and sales.

Need a copywriter who specializes in working with coaches? Talk to a pro. 

Other Marketing Tools for Coaches

Creating a website to promote your coaching services is Step #1.  But your marketing shouldn’t be limited to one medium.

Plenty of other opportunities exist to use good copywriting in promoting your coaching and consulting business. Consider these marketing tools:

  • Website Pages – Your coaching website should be continually evolving. Add new content on a regular basis to keep it fresh and also prominent on Google. You can write informational articles, descriptions of any new services, case studies, etc.
  • Sales Letters A well-written sales letter sent to your target audience can generate leads for your coaching business. For example, consider writing other professionals who have the potential to refer clients to you and telling them about your services. For example, if you’re a nutrition coach, consider writing physicians who can refer their patients to you.
  • Marketing Brochure – When you meet with people, you can leave behind your coaching brochure, giving them further opportunity to get to know you and remember you. In addition to printing the brochure, produce an electronic version as a PDF, and you can send it to prospects via email. (Don’t forget to include a cover letter mentioning the attachment or people may hesitate to open it.)
  • Direct Mail – Sending well-written promotions to your target audience can easily generate leads and increase your market visibility as a coach.
  • Ads for Online and Offline Marketing – Local newspapers and magazines as well as online sources like Google and Facebook offer unlimited opportunities for ad placement. When written effectively, these ads will drive traffic to your coaching website.
  • Landing Pages – You can target specific groups with landing pages on your website. For example, perhaps you have a specialty in coaching ex-military people or people in the financial industry. Or maybe you’re going to be conducting a website on leadership for business owners. Highly focused landing pages are a great promotional tool for niche marketing.
  • Social Media Content – Get the word out about the benefits of working with a professional coach by sharing informative posts and comments on sites like Instagram, Twitter, YouTube and Facebook. According to The Six Figure Coach, “For coaches, Facebook is a place to connect with potential clients, and that means when you’re sharing your latest blog post or program with your business friends, you have to keep good copywriting in mind.”
  • LinkedIn Profile – In 2023, LinkedIn is becoming one of the most popular social media tools for consultants and coaches to promote their services. Think of your LinkedIn profile like a resume. Be sure to list your most impressive credentials and explain why you’re the best person to solve your ideal client’s problems. You can also post informative articles about coaching on LinkedIn that position you as an expert and give you visibility to prospects.
  • Blog Posts – Build up your fan base by writing interesting blog posts about coaching that position you as a subject authority. Be sure to promote them on your social media sites for greater visibility. Also work toward building a mailing list by having people subscribe to your blog. Every time they receive a post from you, they’ll increase their familiarity with your services and respect for your professional expertise.
  • Press Releases – Great accomplishments deserve recognition. Press releases give you an opportunity to get in front of prospects in a positive way. Good subjects might be promotion of your speaking engagements, awards won or even volunteer work you’re doing in the coaching field. Don’t forget to add press releases to your website under a Media section and to your social media sites.
good copywriting

Good copywriting is critical to creating an effective website for your coaching or consulting business

By consistently creating great written content, you’re more likely to get found by potential clients, all while building your brand and positioning yourself as a leader and authority in your field.

Need help writing content for your website?  Get a free quote.

Attract the Right Clients

Once you’ve been a professional coach or therapist or a while, and your business becomes established, you’ll likely want to focus on attracting the right clients as opposed to just any clients.

You’ll know your strengths and the types of clients from whom those strengths will have the greatest impact. The right match is essential for optimal outcomes. Your website and marketing materials should identify the types of coaching clients you seek.

professional coach

Once you’ve established your business, you can target those types of clients with whom your coaching will be most effective.

You should also keep in mind that the clients who benefit most from working with a coach have a strong desire to learn and grow. By articulating that personality trait in your marketing materials, you’re more likely to get clients with whom you’ll be successful and be able to avoid, hopefully, people who have behavioral issues and iron-clad belief systems that they’re unwilling to change.

Work with a Copywriter for Coaches

Composing persuasive copy takes skill and experience. If you lack the technical know-how and the time to write your own copy about coaching, consider hiring a professional copywriter on a freelance basis. A writer who understands coaching can create compelling copy that helps you grow your business.

The Land of Brand blog recommends finding a copywriter who “can adapt their writing to fit your voice and personality.”

writing marketing copy

Is your time best spent writing marketing copy? If not, work with a professional copywriter and get the job done quickly and correctly.

How does the copywriting process work? Of course, every copywriter has his or her own style, but typically you’ll start off with a discovery phone call in which the copywriter will ask you questions such as:

  1. What type of coaching do you offer?
  2. How long have you been in business?
  3. Who is your ideal coaching client or target market?
  4. What is your background including your educational and professional experience?
  5. What makes you different or better than other coaches in your niche?
  6. How do you get most of your coaching clients?
  7. What marketing, if any, have you used in the past? What’s worked and what hasn’t worked?
  8. What are your marketing priorities? (i.e. Start with a website and then move into direct mail.)
  9. What are your goals for the future?
  10. What is your marketing budget?

With answers to those questions, the copywriter can put together a proposal, which will include a plan of action and pricing. It’s okay to say you want to work only on one form of marketing for now, such as your website, your blog or sales letters. A copywriter for coaches will gear her proposal to your needs, taking into account your objectives and budget.

According to Coaching Blueprint, “When you’ve tried writing key pages of your website but aren’t getting anywhere, or end up in an anxiety spiral every time you sit down to try it, you know your energy would be better directed elsewhere. Let the copywriter do what she loves to do so you can get back to doing what you love to do.”

Ready to work with a copywriter who specializes in working with coaches? Talk to a pro. 

professional coach

The right coach in any field can make a world of difference. Through effective marketing, let your clients know their investment in your coaching services is a smart move.

If you’ve been hesitant to create marketing materials for your coaching, consulting or speaking business, you’re missing out on potential customers and revenue. Don’t feel you have to figure it all out for yourself. It’s okay to get help in growing your coaching practice.

Work with an experienced copywriter who can provide guidance and marketing execution, and you’ll soon be seeing results in the quantity and quality of clients your coaching business attracts.

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Need a copywriter to help promote your coaching services?

Get a no-obligation quote here.

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