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You’ve launched your coaching business. You’ve spent years perfecting your skills, learning your industry and developing a process that’s proven to work. But now you’ve come up against one of your biggest challenges yet – finding clients to purchase your coaching services.
Your coaching talent won’t do anyone any good if you have no one to coach. You’ve been so focused on getting everything done for your business up until this point that you didn’t even consider how you’d get your coaching services in front of potential clients.
No worries. This challenge is simply one more hurdle you have to clear in order to see success. And there is an easy solution. A coaching copywriter can help you market your services in a variety of ways, starting with a professional website.
You can’t launch a business without a website. And there’s no good reason to not have one.
A professionally written website that explains all of your services, including virtual coaching, can be a game changer for your coaching practice, and that’s true regardless of what type of coach you are:
No matter where your coaching talents lie, a well-written and well-designed website can give you the exposure you need to take your coaching/consulting business to the next level.
A website is your primary marketing tool, able to get you in front of prospective customers and build trust with them so they buy your services. It’s also the hub of your marketing, the place that all other assets drive traffic to – i.e. your brochure, ads and social media posts should include your website URL.
You’ll need to decide whether your website will be an e-commerce site where customers are able to order and pay for your services (and products if you have any) online or whether they book appointments with you after an initial consultation.
Once you figure out your business model, you should have no problem outlining your website and figuring out what pages you need to write. Or, alternatively, you can hire a website copywriter to put pen to paper.
Any content you create should be optimized for the search engines. You want your pages to rank well on Google. That’s the very best free advertising you can get and it can help you:
Do you have valuable tips to share? Are you aware of the latest industry research? Do you have an interesting viewpoint on relevant topics?
Those are the kinds of questions that can be developed into thought-provoking blog posts. A coaching copywriter can get the basic facts from you, or do her own research, and then write posts that reflect your views. At the end of each post is an opportunity to mention your brand and direct prospects to purchase your services. Content marketing can be an effective way to build your business.
When someone stops by your coaching website, they likely aren’t quite ready to reach for their wallet. But if you can obtain their email address, you can continue marketing to them and, as they get to know you and your services, they’re much more likely to hire you.
The best way to capture their email address is to offer a freebie, such as a free report or tip sheet. Once you have their address, they’re a qualified prospect, so send them your promotions, blog posts and announcements. The report should be relevant to the type of coaching you provide. It should be informative, not “salesy,” but should include an offer like a free consultation at the end.
Once you have a prospect’s email address, send them informative sales letters about your coaching area, any services you’re adding, or any specials to motivate the recipient to take action.
Social media, like Facebook and Instagram, gives you an opportunity to meet people and tell them about your services. Create social posts that provide quality information.
In time, you’ll develop a following on social media, people who enjoy reading what you have to say and are good prospects for your services or know someone who might be.
Social media can help your coaching business gain traction, build your reputation, and ultimately attract clients.
Do you target businesses with your coaching services? Perhaps you offer leadership or career coaching. If that’s the case, you’ll want to write a sales letter or multi-pronged email campaign that introduces your services to these prospects.
Succeeding in the coaching industry is challenging. But you got this. A copywriter who understands the coaching industry and can confidently write about your coaching services can help you take your business to the next level.