You got an A in Freshman English and your teacher even said you had a knack for writing. You’ve written plenty of business reports and documents. And your significant other saved all your love letters. So, do you really need to hire a professional copywriter to write your company website? Yes!
There’s the list of the 10 best reasons to hire a website copywriter. Now let’s break it down…
You probably could fit copywriting into your overloaded schedule, but it wouldn’t be soon and it definitely wouldn’t be the best use of your time. Good writing is hard. It takes time. A website copywriter can usually produce your content more quickly and more effectively than you can.
Tell the truth. Wouldn’t you be enormously relieved if someone took the task of copywriting your website off your hands?
There is such a thing as knowing too much. When you’ve been working in your industry for a while, you become an expert. That’s a good thing. But unfortunately, most of your prospective customers aren’t at your level. Start talking to them about the details of your business and you’ll make their head spin.
You need someone who can write about what you sell or do in simple, easy-to-understand terms.
Sure you’ve written newsletters, articles, letters and reports, and maybe your high school English teacher said you had talent, but writing for the web is completely different. That’s because people read online copy differently than they do printed materials.
If you don’t know how to hook them with clever headlines, enticing subheads, snappy bullets and other “tricks” of the trade, they’ll simply click off your site. A professional copywriter studies these tactics and can apply them with creativity to your web copy.
Should you write in first, second or third person? Should you write in present or past tense? Should you use active or passive voice? Should you write as though you’re talking to one person or the masses? If you don’t get it right, your copy will sound awkward.
Website copywriters know what works best, and that knowledge is based on years of hands-on, tried-and-true experience.
You want your website to show up on Google, Bing and the other major search engines, right? After all, that’s great free advertising. Get your website listed on page 1 for your main keywords and you’ll have an endless flow of new customers knocking at your virtual door.
If you don’t know how to identify keywords, incorporate those keywords into your text, and then create title tags and meta-description tags, your website will be invisible to the search engines and to potential new customers too!
SEO copywriters not only study what works best on search engines; they stay current. Google is continually refining its algorithm that determines site placement. What worked last year may not be effective this year. A copywriter who is immersed daily in search engine optimization keeps tabs on industry trends and tactics.
To maximize the impact of your marketing efforts, your website should be part of your comprehensive marketing mix. A website copywriter can look at all the elements–brochures, ads, press releases, sales letters, etc.–and create web content that strategically complements these other tools.
All promotional materials should work together to establish your brand. That’s the best way to leverage your investment in marketing and increase your ROI.
Despite what you learned in high school English, your copywriting shouldn’t read like a term paper or a business report. Website copy should sound casual, almost like you are chatting with a friend. Sentences should be short and paragraphs limited to one key thought each for easy comprehension.
While good spelling and grammar are important, of course, what’s most important in composing web copy is the writing style.
The truth is that formal writing is boring. (Sorry Mrs. Butler in English 101; I know you meant well.) And there’s an awful lot of exciting media competing for your customers’ attention. If your website copy doesn’t reach out and connect with your visitors, they won’t be interested in your products.
The best way to stand out among the millions of companies on the web is to have good content. Many websites are poorly written and poorly organized. You’ve probably read plenty that shocked you with their bad English and confusing organization. That’s not how you inspire online trust.
Even some of the best websites are downright boring. These wastes of cyberspace don’t get results. That’s probably why the back key on your keyboard is always the first one to wear out!
Great writing can give you the edge that attracts a customer to you instead of your competition. It makes you look smart and trustworthy. And it builds your brand, which in turn grows your business.
A good website does more than just provide information. It motivates the visitor to take the next step, whether that’s to call you for more information, subscribe to your newsletter, or place an order.
A professional website copywriter can choose the right words to inspire action. After all, you’re not offering a public service. You’re running a business, and you need results!
Right! So now, don’t blow it! Pretty graphics are nice, but without good copy, your investment in web design will be a waste. It’s like you’ve walked halfway across the bridge, but now you’re at a standstill in the middle. Keep moving forward and get to the other side. That’s where your sales will happen!
Powerful web copy seals the deal. Words are what sell. They go hand-in-hand with quality design to create your most persuasive marketing tool.
Could a professional copywriter make your website more effective? Contact us today to get started creating killer copy for your website.