Commonwealth Adjusters

Forty Fort, Pennsylvania

Established in 1964, Commonwealth Adjusters is a Pennsylvania public adjusting firm. The company works for homeowners with an insurance policy claim to ensure they receive the full amount they’re entitled to from their insurer according to the terms of their policy.
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Challenge

Commonwealth Adjusters is a family-owned business that has steadily grown via word-of-mouth referrals for over 50 years. The company had a modest website that had limited information but at least gave them an online presence. They certainly didn’t rely on it to attract clients.

However, the public adjusting field had been growing rapidly, with many new players entering the industry. Those new firms have impressive websites, often to compensate for their limited history and experience.

For companies like Commonwealth Adjusters, that meant competitors were chipping away at their market share. If Commonwealth wanted to maintain its lead and continue to grow its business, it needed to upgrade and modernize its online presentation.

Solution

Scott Seeherman, whose father founded Commonwealth Adjusters, hired a web designer build the firm a new website. He then contacted Susan Greene, a public adjuster copywriter, for assistance in writing the copy. He had worked with Susan in the past to create a company brochure and sales letters.

Susan wrote all new copy for Commonwealth Adjuster’s newly designed website. The copy included landing pages for each of the company’s specialties including Fire & Lightning Claims, Wind & Hail Claims and Water & Freezing Claims. It also explained some of its unique services such as insurance appraising and risk management.

Result

With the new copy in place, the website was launched. Today, Commonwealth Adjusters enjoys a highly ranked website that generates new business leads for the company and also is a source of pride.

Here's what the client said about the copy:

You are my go-to person

Susan,
 
Since our first brochure project in 2012, I can honestly say it has always been a pleasure working with you. I knew this time the undertaking of putting together our new public adjuster website would not be easy. It takes the right person to translate actions into words. And by George you did it! 
 
Thank you so much for your energy, charisma, knowledge and professionalism. You are my go-to person whenever I need copywriting material.

Scott Seeherman
Principal/Public Adjuster
Commonwealth Adjusters
Forty Fort, Pennsylvania

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