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Established in 1983, Del-Air is Florida’s largest heating and air conditioning company. It had also in recent years expanded into electrical wiring and security systems.
Del-Air wanted a brochure folder that gave a comprehensive overview of all its services and had a pocket in which data sheets with more detailed information could be inserted. The folder would be used to attract commercial and residential customers.
CF Marketing Group in Orlando, Florida was Del-Air’s advertising agency. They brought in Susan Greene, freelance brochure copywriter, to write the text for the brochure folder.
CF Marketing Group completed production and printing of the brochure folder. It serves as Del-Air’s introduction to new customers. It is used by Del-Air sales reps as well as sent out to prospects who inquire about the company via its website. It’s also given to new employees to help familiarize them with the company’s services.
Because of its success, this brochure folder became one of several print projects for Del-Air handled by CF Marketing Group with Susan Greene as copywriter.
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