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Glow Medispa is a medspa owned and operated by board-certified physicians. It offers services for women and men such as Botox, body sculpting, skin tightening, body sculpting and laser hair removal.
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Glow Medispa had been in business in the Greater Seattle area for many years and had a well-earned reputation as a high quality medspa owned and operated by knowledgeable people who also happened to be board-certified physicians.
Because the medspa was unique in that regard, the owners wanted to upgrade their website to better reflect their high-level expertise, use of the most advanced technology, and full range of services.
Glow Medispa hired Thrive Design of Seattle, WA to create a new design for its website. Thrive added Susan Greene, a copywriter with experience in the spa niche, to the production team to create fresh copy that would complement the website’s new look.
Susan spoke at length with one of the Glow Medispa’s owners to learn about the company and its unrivaled expertise in skin treatments.
Susan wrote key pages of the site including Home and About Us as well as specific Services pages such as Emsculpt NEO and medical facials. The result was a website that was effective in attracting new patients and also letting existing patients know the full range of the med spa’s treatments.
The client was pleased with the new content, which included enough details to help visitors know Glow Medispa wasn’t your ordinary spa. It also helped promote some of its most popular services, therapies and products.
Susan wrote the copy with SEO in mind. She provided not only the text but also title tags and meta-descriptions to help optimize the site’s ranking on search engines for its main keywords.