NW Builder Group

Seattle, Washington

NW Builder Group is a licensed general contractor and residential construction company in Washington. It specialize in custom home designs, remodels and insurance repairs.
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Challenge

A high quality residential construction company with a stellar reputation, NW Builder Group was seeing considerable success from customer and insurance referrals. To further accelerate its growth, the company invested in a new website that helped them look like the well-established, successful company they were.

The new website made a clear difference in terms of being asked to bid on more jobs and in lending credibility with new customers. But owners Jerome Rhoads and Steve Meador had written the website copy themselves. It was adequate but they knew it didn’t match the level of professionalism they wanted for their brand. 

Solution

At the recommendation of its Seattle web design company, Thrive Design, NW Builder Group hired Susan Greene, a construction copywriter, to write new copy for its website.

Susan could immediately see two significant issues with the existing text: 

  1. Generic in style, it didn’t clearly target the high-end, custom-home design/renovation clients that the company most wanted to attract
  2. It had not been written with search engine optimization (SEO) in mind and therefore ranked low for its main keywords. 

Susan Greene interviewed the company owners, researched the company’s competitors and then rewrote each of the website pages, using SEO best practices.

Result

The new copy was a significant improvement designed to accomplish multiple objectives for the Seattle construction company: 

  • Attract a higher volume of upscale clients
  • Increase request-for-quotes (RFQs) to bid on large projects
  • Generate more referrals from customers, insurers and tradespeople
  • Improve visibility on Google for its main keywords
  • Convert more visitors into prospects who request quotes
  • Help recruit workers

The owners of NW Builder Group were confident the new web copy combined with the professional web design would help with marketing the construction company to accelerate its growth and build its brand.

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