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Copywriter for Construction Companies, Home Builders and Contractors

Improve Marketing and Increase Profits for Your Construction Business


It used to be that construction companies and contractors had no problem getting new business. They listed themselves in the local Yellow Pages, passed out business cards to a few industry contacts, and then waited for the phone to ring. And it did!

Construction company marketing tools

A copywriter for construction companies can help you create marketing tools like a website, brochure or sales letter.

These days it’s not that simple. The construction and remodeling industry has gotten much tougher. You’re no longer competing with a handful of construction companies; you’re competing with dozens, perhaps hundreds of builders and contractors, and many of them have much bigger marketing budgets than you do.

Plus, who you know doesn’t seem to matter anymore. Old-fashioned networking went out the window when customers realized they could simply go to Google or sites like Angie’s List, do a search and find plenty of commercial and residential construction companies in seconds!

Marketing for construction industry

Competition in the construction and remodeling industry has gotten tougher. Marketing is a necessity.

Construction Companies Face These Marketing Challenges

How do you get new customers when you don’t have the time, expertise or desire to do marketing? That’s a question plenty of construction companies, home builders, remodelers, contractors and developers face.

selling and marketing

You’d like to get more contracting jobs but you’re too busy doing the work to do any selling and marketing.

See if you’ve wrestled with any of these issues:

  • You want to grow your construction business but getting new clients, especially good ones, isn’t easy.
  • You’re tired of spending money on advertising and not getting a return on your investment.
  • You’re struggling to find the right words to convey all that your construction company is capable of.
  • You’re too busy doing construction jobs you’ve already booked to spend time on marketing and sales.
  • Your competition seems to be winning more projects than you and you have no idea why.

The good news is you don’t have to solve these business problems yourself.

Marketing for construction companies

Marketing done right will give you a good return on your investment.

Copywriters for Construction Companies

A professional copywriter who understands the construction and home-building industry can help. We create marketing materials that attract prospects and convert them into leads and sales. We can assist with writing content for:

  • Websites – A website helps customers searching online for construction services find you. It’s also critical to your professional image and credibility. It affords you the opportunity to describe your construction capabilities, talk about your experience and even show off some of your completed projects.
  • Brochures – Meeting with a prospective customer? Be sure to leave a brochure behind so they remember you and your construction services. Brochures can also be electronic. If you speak with a customer on the phone, follow up with your digital brochure sent via email as a PDF file.
Freelance copywriter

You don’t have to write your own website or blog. A freelance copywriter can easily take on those responsibilities.

  • Blogs – One of the best ways to stay in touch with existing customers and build a reputation as an authority in your field is with a blog.
  • Press Releases – Did you win a big project? Are you expanding your facilities or services? Let the world know with a press release sent out to the media.
  • Sales Letters – A well-written sales letter sent to your target audience is one of the best ways to generate leads for your construction business.
  • Email Campaigns – Most people don’t buy right away. Multiple emails linked by a common theme or message help you stay top-of-mind for prospects so that when they’re ready to buy, your construction company is the one they call.
  • Advertising – Ads, whether in print or online, can be an effective way to attract new business and build your brand.
  • Social Media – You should have a Facebook page for your construction company as well as bios of your key people on LinkedIn. The Netmen Corp. recommends using social media to “share photographs from previous projects and encourage people to contact you about your services.”
Construction copywriter

A copywriter who understands the construction industry can help you with marketing your services.

Our construction copywriting services apply if you’re any of the following:

advertising

Word-of-mouth advertising isn’t enough to keep most construction-related businesses growing.

According to Chron, a blog for small businesses, “Marketing a new construction company against long-standing, established competitors can be a challenge. Finding the strengths from within your own company and team and highlighting them in your promotions is key to establishing a solid reputation and encouraging new and repeat business.” That’s something a freelance copywriter can help you do.

Attract Better Clients to Your Construction Company

You may be flooded with construction work but ask yourself these questions:

  • Is it the kind of construction work you want to be doing?
  • Is it the best use of your time, experience and talent?
  • Is it the most profitable?

How you handle the marketing of your firm greatly influences the types of customers you attract.

construction work targeting

Your website and other marketing materials should target the type of customer and construction work you want to attract.

Consider this example. I recently worked with a construction company that specialized in designing and installing kitchens and baths. For over a decade, it had been steadily growing, but the bulk of its work was for residential clients. While that niche had served them well and was reasonably lucrative, the owners of this construction company had their eyes on a bigger prize.

They wanted construction jobs with multiple kitchen and bath installations. Instead of targeting residential clients and doing a single family home, they decided to target developers who were building apartment complexes, hotels, hospitals and schools. Brilliant, right?

Just one sale could result in months of work for the construction company’s crews. And with the economies of scale, they could bulk buy supplies and also streamline their design and installation processes, greatly impacting their potential profits.

To target this new demographic, I rewrote their website, focusing on their capabilities for large-scale, high-volume projects. I removed all but brief mentions of their residential work. And the photos we chose to accompany the text were of sizable commercial properties.

I also created case studies for some of the larger projects they’d completed. Those case studies were able to be included with project proposals, demonstrating to prospects their experience and capabilities.

I also wrote a targeted sales letter that they could send out to developers who did big construction projects.

Every aspect of the construction company’s marketing now focused on attracting the type of customers the owners most wanted to attract. And it wasn’t long before the lucrative, large-scale projects they’d been eyeing soon began to flow in.

Why Hire a Freelance Copywriter

“Modern online marketing requires many skills in order to generate positive ROI,” according to The Brand Constructors. “If your in-house marketing team doesn’t feel confident in handling all of the aspects of modern online construction marketing, then consider subcontracting some or all of that work to outside professionals.”

Unless you’re a large, well-established construction company with a substantial marketing budget, you don’t need a full-service marketing firm or advertising agency. They’re expensive, so that’s not how you’ll get the best bang for your buck.

Working with freelance professionals is an economical way to get started on creating your builder marketing materials. If you start with a freelance copywriter, she can usually assist you in finding other freelancer service providers such as website designers, web developers, graphic designers and more.

Once you tap into “the freelance network,” you’ll find there are talented, experienced professionals ready to assist you no matter what area of construction you’re in. And you won’t have to pay a monthly retainer fee, as you would if you chose to go with a full-service marketing firm or ad agency.

copywriting

Hiring a freelance professional to do your copywriting or marketing is a cost-effective way to grow your business.

Take the First Step

The process is pretty simple. Figure out what you want — a website, brochure, sales letter, etc.  Then contact a freelance copywriter for a free consultation over the phone to discuss your needs, decide on some basic project parameters, and then get a cost estimate.

Construction jobs

Construction jobs are out there. You just need to make it easy for customers to find you!

Most freelancers are accustomed to working with clients who have limited marketing experience. They’re happy to take you by the hand, steer the process and lay out a plan for your project.

Within a few weeks, you can find yourself with professional caliber marketing materials that will help you generate numerous leads and sales for your construction business!

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Could your construction company benefit from a new website, brochure or sales letter? Construction marketing works! Contact Susan Greene today for details!

Testimonial

Some of the best copy I've ever read for a product

Susan,

You are AWESOME! This is some of the best copy I've ever read for a product. Thank you!

Mark Reff
President
One Touch Art
Phoenix, Arizona

See all 175 testimonials

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