If you’re like many landscapers and lawn care professionals, you’ve spent your life mastering how to grow grass, plant trees and trim shrubs. You’re a gardening genius at determining just how much water and what type of fertilizer to use. And you know exactly what plant to place where.
But now you’re trying to grow something else – your landscaping, lawn care, gardening or tree-trimming business – and it’s taking more than a little sunshine and water to get results. You’re just not seeing the returns on your efforts.
When you started your business, you didn’t think it’d be this hard to see success. You’re not sure what you’re doing wrong, but you find yourself asking yourself questions like the following:
You know how long it’s taken you to get your green thumb. Doesn’t it make sense that it would take a while to become an expert in another field, like marketing? But that’s not the big question. This is:
Is investing your energy into mastering marketing the best use of your time?
Fortunately, there is a shortcut. If you don’t want to work toward developing marketing expertise on your own, you can hire someone who already is an expert.
A professional copywriter can help you grow your landscaping, gardening or lawn care business. What types of things can she do?
The right copywriter will make the marketing process as painless as possible for you, similar to the way you provide your landscaping services to your customers. They never have to get their hands dirty.
She’ll ask you questions to get a handle on your objectives and an understanding of your business, then she’ll present you with a copy draft to review.
If the project requires web design or graphic design, she’ll partner with a qualified professional who provides that service.
In today’s world, most businesses need to do some form of marketing to survive. Competition is great and customers have their pick of lawn, tree, garden and landscape professionals.
Online referral services like Angie’s List and review sites like Yelp give customers access to vendors they might otherwise never know. And social media sites like Facebook and Twitter also offer opportunities for businesses to increase their exposure.
You need to be visible and put your best foot forward in every potential customer interaction if your business falls into any of the following categories:
Word of mouth is simply not enough to generate a steady stream of leads and sales for today’s landscape, lawn care or grounds keeping business.
Isn’t it time you ramped up your business and began seeing the type of success you envisioned? A marketing copywriter can help you make the leap from where you are now to where you want to be.
Need help writing your landscape or lawn care company's website? Ask a copywriter. Contact Susan Greene today!