Superior Custom Shutters, established in 2002, is central Florida's leading shutter company. It provides design consulting, measuring, manufacturing and installation of interior shutters for homes and businesses in the Greater Orlando area.
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Superior Custom Shutters had an existing website that served its purpose. But so did all their competitors. They wanted a new, enticing way to attract customers that would summarize all of their offerings and might give them a competitive edge.
Search Localizer, an Orlando-based digital marketing firm, was asked for recommendations.
Search Localizer developed a concept for a landing page that showcased the wide variety of indoor shutters and customized window solutions they offer. They brought in Susan Greene, a Florida copywriter, to flesh out their concept and write the copy.
Susan wrote copy that not only promoted the quality and variety of shutters offered by Superior but also explained what made the company uniquely qualified to provide custom window-dressing solutions. With exceptional product knowledge, Superior offers free in-home design consultations to help customers select shutters that fit their décor, offer the functionality they need and that don’t max out their budget.
The landing page copy was written with the intent of integrating numerous product photos and even a friendly, educational video about the different ways shutters can enhance a home’s beauty and value.
Superior Custom Shutters used pay-per-click ads to drive traffic to this comprehensive landing page. In many ways, it became their secondary website, effectively telling the company’s whole story and capabilities in a single, scrolling, information-packed promotion.
It served to not only generate new-business leads but also to make existing customers aware of Superior’s extensive range of shutter products ideal for home design and remodeling.
Learn more about marketing and copywriting for interior designers and home renovations here.