Blog posts on the topic 'Content Marketing'

Content marketing is a proven strategy for building brand awareness. Use it to attract, nurture and retain customers.

How to Build Your Business with Content Marketing

By Susan Greene Have you ever walked into a car dealership and immediately been approached by a sales person who can’t wait to tell you about his “best deal” and explain why you absolutely must make your decision today?  Ugh! …

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Make Your Web Content More Readable

Most of the people who visit your website won’t read every word. More likely, they’ll scan to find the information that’s relevant to their needs. Therefore, you want to write your copy to make it visually appealing and easy to …

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Long Copy vs. Short, Which One Sells Better?

The debate about long copy versus short copy is an old one. While long copy is statistically proven to bring better results than short copy, many people believe that long copy simply won’t get read, especially if that copy is …

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Benefits of Good Writing & Why Quality Copy Matters to Your Business

As a freelance copywriter in Orlando, Florida, I’ve spent more than 25 years speaking with business owners who are grappling with whether to write copy about their business on their own or hire a professional to do the work. While engaging the …

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The More You Tell, the More You Will Sell

About 15 years ago, my father, a realtor, decided to launch his first website.  He was targeting a little known niche in real estate at the time called condo hotels. Since I was a professional copywriter besides being his daughter, …

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25 Easy Tips for Writing
Compelling Copy

Testimonial

You hit it out of the park!

Once again, Susan, I think you hit it out of the park. Your article for The Coleman Report is spot on. I even caught myself reading a few of those lines in Sundip’s {CEO} voice in my head!

I will go ahead and send out to Sundip and Ailleen for review. This is really good work!

Anish Dhanjee
Marketing Associate
AVANA Capital
Glendale, Arizona

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