WHY FREELANCE COPYWRITERS ARE A SMART INVESTMENT
Five Reasons to Hire a Freelance Copywriter
by Susan Greene

You need copy to go with your marketing brochure or website. Should you save a buck and do it yourself? Or should you start interviewing New York, L.A. or Orlando ad agencies or web design firms? Probably the best answer is "none of the above." Consider working with a professional freelance copywriter. Here's why:

1. Professional copywriters can create copy that will get you results. Their services will more than pay for themselves if the copy accomplishes your objective-to generate sales.
   
   
2. Whereas your field of specialization may be real estate, financial services, high-tech or engineering, a copywriter's is creating persuasive marketing communications. You wouldn't perform your own surgery or represent yourself in a courtroom, why would you consider writing your own copy? Like a surgeon or an attorney, a professional copywriter has spent years in college getting a relevant degree and also years practicing his or her craft on a daily basis. To presume you can write as well as an experienced copywriter just because you received an A in Freshman English is fooling yourself.
   
   
3. Hire an ad agency or web design firm to do your copywriting, and you could pay a lot more than if you went directly to a freelance copywriter. For example, many Orlando ad agencies and Orlando web design firms outsource their copy to freelancer copywriters (like me) and then mark up the price that they quote to their clients. If you've hired your ad agency to manage your project and oversee all the elements that go into its successful completion, then their markup is justified. However, if your project is primarily copy, go directly to a freelance copywriter, and save the fee that you'd have to pay to an ad agency or web site design firm act as your middleman.
   
   
4. Professional copywriters know how to work with related disciplines, helping to ensure the best outcome. Most copywriters are used to partnering with graphic designers, printers, web site designers and programmers. They will write the copy with instructions and suggestions to these other professionals to ensure that the design and layout coordinate with the copy.
   
   
5. You can hire a writing specialist for your unique needs. Just like other disciplines, copywriters also have specialties. You can select a copywriter who is expert at writing sales letters, brochures or press releases. If you're looking to have someone write content for your online marketing, a web site copywriter can provide copy that not only persuades prospects to buy your product or service but also helps you obtain ranking on search engines. By hiring a specialist, you're more likely to get quality copy that achieves your objectives.

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Copyright © Susan Greene