WEB SITE COPYWRITING
by Susan Greene
While a professional-looking web site design is vital for success
on the Internet, it's only one-half of the equation. Speaking
as a web site copywriter in Orlando, Florida, good web site content
is equally, if not more, important than a site's appearance.
After all, it's the copy that lures the search engines that can
drive traffic to your site. And it's the copy that converts a
prospect into a customer.
Who should prepare that copy? A knowledgeable, web site copywriter
can create content that gets results. He or she has a marketing
background and is an experienced writer. He or she is also well
versed in how to prepare copy so that it has appeal to two audiences,
search engines and prospective customers.
Most web site copywriters would agree: In order to get ranked
on search engines and also experience a good conversion rate
of your site's visitors into buyers, you need web site copy that
accomplishes the following:
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Catches the attention of your prospect.
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Draws your prospect into your sales copy
with a strong emotional appeal.
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Makes the prospect feel like you're talking
directly to him.
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Describes the benefits of your products
of services with persuasive sincerity.
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Convinces your prospect of your unique sales
proposition.
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Positions your company as the industry expert.
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Closes the deal and asks for the order.
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Offers the prospect an incentive to buy
today.
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Motivates the prospect to contact you right
away or at the very least, offer you his or her name for
your mailing list.
