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Quality Web Site Copywriting & Why It Matters for Your Business

Why Good Content Is a Necessity If You Want Results

posted under Write a Killer Website

Web site copywriting

Good copywriting goes hand-in-hand with professional web design.

While a professional-looking web site design is vital for success on the Internet, it’s only one-half of the equation. Good web site content is equally, if not more important than a site’s appearance.

Copy attracts the search engines that drive traffic to your site.  But that’s not all. It’s also the vehicle that converts a prospect into a customer.

If you have the time and desire, you can try your hand at writing the copy yourself, but know that your copy must compete with hundreds, possibly thousands, of other well-written websites on the same subject.

A safer choice is to work with a knowledgeable, web site copywriter, one who has experience creating content that gets results. Ideally, she has a marketing background and is an experienced copywriter. She is also well versed in how to prepare copy so that it has appeal to two audiences: search engines and prospective customers.

Most web site copywriters would agree, to get ranked on search engines and also successfully convert your site’s visitors into buyers, you need web site copy that accomplishes the following:

  • Catches the attention of your prospect
  • Draws your prospect into your sales copy with a strong emotional appeal
  • Makes the prospect feel like you’re talking directly to him
  • Describes the benefits of your products of services with persuasive sincerity
  • Demonstrates how you can solve the problem that led them to your site
  • Convinces your prospect of your unique selling proposition (what makes you special)
  • Positions your company as the industry expert
  • Closes the deal and asks for the order
  • Offers the prospect an incentive to buy today
  • Motivates the prospect to contact you right away or, at the very least, provide you his name for your mailing list

In today’s world, your prospective customers often form judgments about your company based on your website.  Winning them over requires a well-crafted presentation.  Be sure you’re putting your best foot forward with world-class copywriting that lets them know you’re precisely the solution they were seeking.

Need help writing your web site? Choose a professional copywriter. Contact Susan Greene today!


25 Easy Tips for Writing
Compelling Copy


You nailed it right out of the gate

Short answer... the client loved it! They didn't request revisions or have any material changes to your landing page copy. So you nailed it right out of the gate. Great job!

Jason Moreau
Marketing Buddah
Richmond, Virginia

See all 148 testimonials