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Article Marketing Builds Your Brand and Authority

Well-Written Articles Can Drive Traffic to Your Website

posted under Marketing with Brochures & Print Materials

You’ve built your website. It looks good, reads well. Now what? You need to get noticed. Like a store in the mall, every online business is jockeying for position to increase their visibility and customer base. Article marketing is one technique you can use to drive traffic to your door.

How does it work? You write articles related to your business. These articles don’t get posted on your website. Instead, they’re created for publication on article directories. Done right, they’ll help position you and your company as the expert on your niche and bring visitors to your website.

Be Informative, Not Salesy

Here’s an example. Let’s say you have an online business selling scarves. You could write an article on different ways to wear a scarf, or perhaps one on hottest designer scarves, or even an article on scarf trends.

Your article should be informational in nature, not “salesy.” However, at the end of your piece, you’ll include a resource box that mentions who you are and gives the URL for your website.

So, in the scarf example, your resource box might say, “Susan Greene is a fashion consultant who often incorporates scarves into her clothing ensembles. You can view her collection of over 200 scarves and accessories at www.scarves.com.”

Notice the website link at the end of the resource box? People who read your article are likely to click on it and end up at your site. Plus, as an added benefit, search engines like Google value inbound links. So you’re helping your site to rank higher in search engine results.

Article Directories Welcome your Submissions

The articles you write (or have written for you by a professional copywriter), can be submitted to article directories. These directories host thousands of articles on a wide variety of topics. Some of the most popular article directories are:

  • Ezinearticles.com
  • GoArticles.com
  • Isnare.com
  • Ehow.com
  • ArticlesBase.com
  • Helium.com
  • Articlealley.com

Article directories don’t charge to publish your articles, so it’s a form of free advertising. However, each article directory does have its own set of guidelines for submissions. Read them carefully so you can be sure to comply with their requirements. You’ll need to create a user name and password for each directory. Shouldn’t take you but a couple minutes to do.

Once you submit an article, the directory will either accept or reject it based on its quality. For that reason, you’ll want your articles to be well-written. And, of course, you wouldn’t want your name on anything that wasn’t top quality.

Articles posted on article directory sites typically rank high on the search engines. So someone searching for information on your subject is likely to end up at your article. From there, it’s just one more click until they land on your website.

You’re the Authority on the Subject

Article marketing will help increase your visibility and credibility in the online world. The more articles you publish, the better. Now, instead of just your one website, you have seeds sprinkled all over the web, growing and spreading your message. It’s a virtual garden that will help your business blossom with online success.

Need help writing quality articles that will drive traffic to your website? Contact Susan Greene today!

Testimonial

Some of the best copy I've ever read for a product

Susan,

You are AWESOME! This is some of the best copy I've ever read for a product. Thank you!

Mark Reff
President
One Touch Art
Phoenix, Arizona

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