You’ve probably heard about search engine optimization (SEO) copywriting and marketing. But it’s confusing, even overwhelming, and you suspect SEO is only appropriate for big businesses, not one that’s small or mid-sized, like yours.
SEO is the process of creating or modifying your website to improve its placement on the major search engines like Google and Bing. When someone searches for a business in your field or a product that you sell, you want to be sure they find you in the top results.
Most people make their selections from page 1 or 2 of the search results, so if your site is on page 6 or worse, you’re unlikely to get that visitor’s attention.
Still not sure if SEO marketing is for you? Then ask yourself the 10 simple questions in the tongue-in-cheek quiz below to know if your company website could benefit from SEO.
More than 80% of online consumers start their search for a product or service using a search engine like Google. And 60 million people a day turn to search engines for answers. If you’re a small business that wants to stay small, you should continue to ignore this enormous audience. SEO is not for you.
If your current customers are great about referring their friends and telling the world that you exist, then you don’t need additional exposure. Don’t bother improving your website’s position on search engines. SEO is not for you.
If whether by good luck or the skills of your website copywriter, your site already ranks high on the search engines for all of its keywords (the words searchers use when looking for a product or service like yours), then you probably don’t need SEO copywriting or marketing.
Studies show that 91% of search engine users don’t click past the first page of search results. Do you? Probably not. But if your customers are the exception to the rule, and you’re confident they’ll seek you out even if your site isn’t one of the top 10 for its main keywords, then SEO is not for you.
If you’re lucky enough to have a company with the brand recognition of say Amazon or General Motors or Nikon, and you are confident people will search for you online by name, then you don’t need SEO.
If traditional media happens to be where your prospects hang out, then you needn’t try to reach them via Internet marketing. SEO marketing is not for you.
If you’re purchasing pay-per-click ads to appear in search results, you should be aware that studies indicate that 85% of search engine users are more likely to click on organic (natural) search results rather than paid search ads. Still if PPC ads are delivering adequate traffic to your site, and you don’t mind paying for traffic that you could be getting for free, then SEO is not for you.
SEO does bring in traffic. And traffic fills up your e-mail box and makes your phone ring. Fortunately, most of that traffic is targeted. Searchers who find you through Google and Bing are specifically looking for what you offer. They are visitors with a genuine interest in your products or services. However, if the idea of answering inquiries, some of which could be from tire kickers, makes you cringe, then SEO is not for you.
Only the future will tell if the Internet is a blip or a life-changing force like the Ice Age. If you’ve got your money on blip, then don’t invest in SEO copywriting or marketing. Spend it on your search for the next big thing.
Yes, you are late to the party. Whereas some people might think better late than never, you’ve already adopted a defeatist attitude. Best to just stay with your ship as it slowly sinks while the competition picks up steam and chugs along on its journey to success.
If you’ve answered each of the 10 questions above with a definitive “no,” then you owe it to yourself to investigate what SEO can do for your business. The work you put into SEO copywriting and marketing could bring you greater online visibility in just a few short weeks.
To position your company for the future, the Internet is where you need to be. It’s where your customers are and your competitors too. If you don’t have a quality website that ranks high on the search engines, potential buyers won’t find you.
The online marketplace is crowded. You need to compete aggressively if your business is to succeed. SEO copywriting and marketing can make a significant difference in the quantity and quality of traffic your website receives.
Put your website to work for you. The faster you engage in SEO copywriting and marketing, the sooner you’ll have new customers knocking at your virtual door.