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Marketing copy for B2B or B2G selling is markedly different than B2C. Less emotion, more benefits. Speak to the pain points and ROI. Limit your use of tech speak and jargon. Compose short, punchy sentences that simplify complex tech subjects. Choose everyday words to make your most powerful points. That's how you'll keep your reader engaged.
Maybe it's time to hire a copywriting professional, someone who can get you to the finish line NOW. Get copy that tells, compels and sells!Contact Susan Greene to discuss your project