Increase revenue and improve the customer experience with automated messages
See if any of these situations sound familiar:
In all of these situations, you were most likely interacting with a chatbot using words pre-written by a chatbot copywriter, even if you didn’t know it.
Chatbots are becoming increasingly common, and for good reason — they’re effective. They’re a superb way to engage with visitors to your website, establish a connection and gently push them to take action, whether that’s to make a purchase, subscribe, or request more information. But what exactly is a chatbot?
“A chatbot is a computer program that simulates and processes human conversation (either written or spoken), allowing humans to interact with digital devices as if they were communicating with a real person,” according to Oracle, which offers AI digital assistants and chatbots.
The primary means of communication with a chatbot is via text. And customers prefer this method as a means of self-service before interacting directly with a human by phone or email.
“Chatbots simulate how a human would behave as a conversational partner and thus can answer questions and carry the conversation,” according to GetJenny, a popular chatbot platform.
They can be programmed to answer a simple query with a single-line response, or they can be more sophisticated, acting as digital virtual assistants that learn. As they receive and process information, they’re able to personalize their responses using texts pre-written by a chatbot copywriter.
The term “bots” has gotten a bad rap over the last few years. Hackers use bots for all kinds of nefarious reasons, from stealing credit card numbers out of an online store to scraping the text off an article to post on their own website or blog. But not all bots are bad.
Bots used for “chat” have many positive applications. They can automate your customer service and ensure you never miss a chance to generate a lead or sale.
But chatbots are largely misunderstood. Popular myths say that:
We’re going to debunk those myths. And you’ll see how smart, cutting-edge businesses are taking advantage of this breakthrough marketing revolution.
Businesses are embracing chatbots as a way to help grow their business and service their customers. They serve as a direct line between customer problems and solutions or desired goal. Here are eight reasons why you might want to consider one:
1. You get MONSTER Conversion rates immediately.
Imagine if you could double your conversion rates right out of the gate.
Traditional “open rates” for marketing messages via email are anywhere from 15% to 30%.
Compare that to open rates of 80% or higher on FaceBook Messenger.
You’ll be getting an immediate increase in sales with 40-50% clickthrough rates on Messenger.
2. Messenger automation is easy to set up… especially with a ‘cheat code’.
You don’t need any special tech skills – it’s all done with drag-and-drop builders.
Platforms like Manychat, Chatfuel, and Chatmatic have plenty of tutorials so you can get up and running fast.
You get to use a visual builder. Insert blocks of text, pictures, and buttons to design a “flow.”
And the “cheat code” I mentioned…
Lots of FREE and paid templates are available.
You copy-and-paste into your account and customize the automated messages for your business.
3. You don’t have to wait for “long copy” anymore.
Forget about waiting for your copywriter to crank out 20,000 words for a sales letter.
You can reach the same goal with 300–500 words.
I like to think of it as “micro-copy.”
You use short, fun sales copy inside chatbot messages.
A chatbot copywriter can easily create your chatbot message sequence.
Chatbot messages are text, pictures, and emojis.
It’s marketing designed to be effective and enjoyable.
4. Chatbots naturally lead to list building.
It’s shocking how many businesses don’t have an email list of prospective leads. That list is gold for generating sales!
Chatbots create subscribers — both inside FB Messenger AND to build an email list.
You’ll love how you’ve now got a potent marketing weapon doing twice as much list building.
5. Chatbots keep people’s attention.
Even when you’re interacting with a bot versus a human, it’s a fun conversation and you’re wondering what’s going to happen next.
Attention is the most valuable commodity when it comes to getting people to sign up and become a lead.
As soon as they leave the page, blog, or video… that attention connection is gone.
Once you’re in a pre-written chatbot sequence, it’s easy to stay in it.
6. Everybody has a phone.
According to Statistica.com there are 290 MILLION smartphone users in the USA.
The average smartphone user checks their phone 96 times per day.
Now consider this…
The Facebook mobile app sits at number 7 in the app store.
The Facebook Messenger app is number 6.
Facebook Messenger is MORE POPULAR than Facebook.
1.6 billion people use Facebook Messenger and 60 billion messages are sent per day.
And get this:
There are an estimated 450 million new messaging users coming on board over the next two years.
In fact, it’s expected consumers will spend $142 billion via “chat” by 2024!
It’s a marketing channel that is set to EXPLODE!
7. There are lots of business benefits.
Leads are the lifeblood of any business.
With automated chatbot messages, you’re on the forefront of sales tools available today.
According to Sproutsocial, it takes an average of 10 hours for companies to respond to customers.
That’s money left on the table.
Chatbots save WAY more time and money than other marketing channels. Plus, you still get to control the message with copy written by a marketing copywriter.
You can serve a lot more people, with fewer resources, 24/7.
Chatbots let customers pay DIRECTLY within DMs. This speeds up the payment process and minimizes friction.
Consider using chatbots to:
In essence, chatbots are a great way to generate LEADS, make SALES and improve the CUSTOMER EXPERIENCE.
8. Chatbots can serve ANY business
Here’s a list of niches that could benefit from chatbots and the copywriters who provide them:
And that’s only scratching the surface.
According to this Gartner projection, by the end of 2021, the average person will be having more conversations with bots (although they may not know they’re interacting with a bot) than with their spouse! Moreover, the research firm also predicts that in 2021, nearly 1 in 6 customer-service interactions globally will be handled by AI.
Consider these chat-related statistics:
So do yourself a favor and get in front of this oncoming wave of “micro-copy” marketing that’s going to BLOW UP over the next five years.