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Sell more hearing aids with quality marketing copy
The Food and Drug Administration (FDA) decided to allow hearing aids to be sold over the counter without a prescription beginning in October 2022. That means hearing aids can be sold directly to consumers who have mild to moderate hearing loss without an exam or fitting by an audiologist, something consumers have long wanted.
With about 30 million Americans – one in eight people – experiencing hearing loss and only about one-fifth of them seeking help, this change in FDA rules is significant. An increasing elderly population and a growing awareness of hearing loss treatment is anticipated to further accelerate the growth of the hearing aids market.
The global hearing aids market was valued at $9.9 billion in 2021 and is set to surpass $13 billion by 2028, exhibiting a CAGR of 4.7% during the forecast period 2022-2028. Wouldn’t you like to get a piece of that pie?
If you have a company that sells hearing aids or related audio technology products, this new ruling sounds like a golden opportunity to generate sales. But you’ll have to move quickly. The faster you get your products “out there,” where customers can learn about them, the higher your growth potential.
That’s where we come in. We can help you create copy that sells your products, such as websites, brochures, case studies, data sheets, direct mailers, articles, blog posts and more!
We’re skilled healthcare copywriters who can quickly get up to speed on your products and develop professional-caliber content that generates leads and sales. We’ve written copy for numerous healthcare providers, medical device manufacturers and medtech companies. We know what works when it comes to marketing in the health niche.
“Hearing care and amplification products present immense potential for market growth over the next 2-3 years,” according to a Market Review by Axial. Technological advancement and legislative changes are likely to transform the industry.
Every day you wait gives your competitors in the hearing aid market time to pull ahead. Don’t put off marketing your hearing aid products when the potential rewards are so great. Ask us for a quote on your copywriting project today!