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You have a medical practice outside the U.S. that caters to international clients. It’s successful, but you have the capacity to take on more patients and you’d like to attract more patients for your most profitable procedures.
You need to increase visibility for your business but you’re so busy operating your clinic or medical practice, you don’t have time to worry about marketing. Have you considered outsourcing your copywriting and marketing?
A qualified healthcare copywriter who understands the medical tourism market and is a native English speaker can help you create quality content that generates leads and sales for your healthcare practice including:
Those are just a few of the many marketing tools you can use to establish your practice as an industry leader and achieve a top-of-mind presence with prospective patients. A skilled copywriter can create these materials quickly and cost-effectively. Now let’s talk about what information they should contain.
The chief concern for any patient seeking surgery or treatment abroad is quality. They want to know that the facility they choose is not only safe but has highly qualified medical professionals, is skilled in the latest, most advanced techniques, and working with state-of-the-art equipment.
Your website, brochures and other marketing materials must talk about your commitment to clinical excellence. It must provide the facts that patients can use for comparison shopping and for doing research that puts them at ease in traveling abroad for treatment.
Many customers assume that the bigger and more professional your website is, the better your services. You must persuade them they will get as good or better care than they would in their home country, but at a much lower price.
Most prospective medical tourism customers won’t meet you in person before they decide to choose your practice for their treatment. So building credibility with them via marketing is essential to earning the sale. Whether they find your website, follow your Facebook page or read an article written by you, they must come away with an impression that your medical practice is top-notch!
Anyone seeking medical treatment outside of their home country is likely to have questions – lots of questions. They’ve probably heard horror stories of botched surgeries and want to make sure the hospital they choose is reputable.
A skilled copywriter can help you create copy that answers the questions patients have. These questions and answers can appear on your website, in your written materials available for download or handled via chatbot. Here are some sample questions:
Well-crafted responses written in perfect English using easy-to-understand terminology will help put the patient at ease and begin to trust you. And people only buy healthcare from providers they trust!
What types of medical tourism appear to be thriving? The leading procedures and treatments currently available include:
Medical tourism is rapidly becoming a significant revenue generator for many countries in Central America, South America, the Caribbean, as well as Mexico and Canada.
In Asia, Thailand, India, South Korea and Malaysia have assumed prominent positions in the market. And in Europe, the countries of France, Germany, Switzerland, Italy and Poland are gradually becoming choice destinations for medical tourism.
In today’s highly competitive healthcare field, with more countries and more practices looking to grab a piece of the medical tourism pie, you need to be on your game if you’re to grow your medical business. Quality copywriting for your sales materials can make a significant difference.
Even if you’re a small, highly specialized practice and working with a shoestring budget, effective marketing can build your fledgling company into a market leader.
Stop wrestling with tasks like writing your medical website or adding new posts to your blog. You know it’s not the best use of your time. You need to remain focused on your business’s operation. Instead, make a decision to outsource your copywriting and marketing to a native English speaker today. And see a substantial return on investment in the near future.
Contact us for a no-obligation quote on your medical tourism copywriting or marketing project!