Are you struggling to find the right words for your website?
Does everything you write sound awkward or unprofessional?
A skilled copywriter can craft copy that:
Hi, I’m Susan Greene, a freelance copywriter based in Orlando, Florida. I specialize in writing copy that generates leads and sales.
I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials.
As a freelance copywriter, I work out of my home and intentionally keep my overhead low to ensure I give my clients the greatest return on their investment in professionally written content.
See if this scenario sounds familiar.
You know your website needs copy and you think you have a pretty good idea of what you want to say. But when you sit down at the keyboard, suddenly you go blank. No words. Zero. Nada.
Pretty soon you start thinking of all the other things you could be doing, things that really need to get done and that you want to do. You put off writing copy for your website again.
All of that would be fine if your competition was in the same predicament. But somehow, they seem able to fill their website with great information, well-written content that probably has customers reaching for their wallet in minutes.
Can I give you some advice? Let yourself off the hook. There are ways to overcome writer’s block, if the problem is temporary. You might find you just need a few tips to get started writing. But more likely than not, your inability to put pen to paper is that writing is a difficult skill that must be cultivated. Plenty of smart, successful, articulate people find it difficult to write web copy.
And they should, because copywriting is not their area of expertise. Just like it’s not yours. And that’s okay. You have plenty of other talents and better ways to spend your time. Copywriting is simply not what you signed up for.
You know, a professional copywriter can solve this for you. You don’t need to handle this chore by yourself. There’s no shame in asking for help.
Not only is hiring a pro easy; it gets you to the finish line much quicker.
Every day you delay filling your website with compelling information is a day your competitors kick your butt. Lost time = lost sales!
Your visitors aren’t going to know or care who wrote the content on your website. In fact, if the copy is done right, they’re not even aware of the copy. Instead, they’re focused on the information itself, which presents a solution to whatever problem they’re trying to solve that led them to you in the first place.
So stop dragging your feet and let a copywriter help you get the job done. Just think, in days you can have your website completed promoting your business to the world!
When you hire a freelance copywriter, you’re choosing to work with an experienced professional, someone who can provide guidance based on years of experience counseling businesses on their marketing. Don’t be afraid to lean on your copywriter to:
I’m a versatile copywriter with more than 25 years of copywriting under my belt. I have a strong marketing background and have helped hundreds of businesses in diverse industries build their brand and increase sales.
Although I have a BS in journalism from Syracuse University and an MBA from Southern New Hampshire University, my expertise doesn’t come from the classroom. It’s based on tried-and-true strategies, the kind that are developed from years of hands-on experience.
“Susan, I think you hit it out of the park. Your article is spot on. This is really good work!”
“Everything looks absolutely amazing! Brilliant work! The new Home, About Us and Auto-shipping web pages are awesome! I could not be more impressed. Very, very nice!”
San Diego, California
“Susan, as I read through my website, I see your handiwork in all the pages. Every time I read it over, I think about you. You have a way with words that is a gift from above. I could not have done it without you. Thanks so much.”
Kitchens of Africa
Raleigh, North Carolina
“Susan, you did a terrific job on the “About Us” and “What We Do” web pages. They are an easy read with great flow. And they’re a huge improvement over what we had. We are very impressed with your work.”
San Jose, Costa Rica
In addition to writing websites, I also do other types of copywriting work including:
Having been a full-time professional copywriter for more than two decades, I’ve written for hundreds of different businesses in a wide range of industries.
If you look at my copywriting portfolio, you’ll find samples of my work for all types of companies: architects, realtors, software developers, accountants, landscapers, life/career coaches, cosmetics, construction services, manufacturers, healthcare, data management, financing, education, restaurants, training and more!
Although based in Orlando, Florida, my clients come from all over the world. I’ve written for companies in England, Canada, Australia, Hungary, China, Brazil, Portugal, Saudi Arabia, the Philippines and more. We communicate via email, text, phone or Skype and the process usually proceeds smoothly.
If you’ve never hired a freelance copywriter before, you probably have questions about how the process works.
Below I’ve answered the questions I get asked most often. If you don’t see your question answered here, please ask me directly, and I’d be happy to respond. Contact Susan Greene in Orlando, Florida at firstname.lastname@example.org.
How will you know how to write about my business?
A big part of the process is talking with your copywriter. I’ll ask you lots of questions to gain an understanding of your business and discover what makes it different from the competition.
How does the copywriting process work?
After interviewing you about your business, I’ll prepare a first draft, often within a matter of days. You’ll have a chance to review it and request revisions if necessary.
What if I don’t like the copy you produce?
Copywriting is a process, so expect there to be some back-and-forth as the copy evolves. We start with a first draft. About 95% of the time it’s spot on, I’m proud to say. Fine tune a word or two and you’re good to go. If, however, I’ve missed the mark, let’s talk and figure out what you don’t like. I’ll get you a revised draft within 48 hours. Revisions are included in the price. I want you to be delighted with the finished product.
If you do the copywriting, who takes care of the design and production of the website or other marketing materials?
If you wish to select your own web designer or graphic designer, that’s fine. If you’d like to work with my people, I can manage the project. I have design professionals with whom I’ve partnered for many years and am happy to make those resources available to you.
If I hire you, who owns the content you write?
You do. The client pays the copywriter and then owns the work and all rights to it.
Can I use the copy you write for other projects?
Yes, feel free to repurpose the content for use in sales letters, brochures, ads or other marketing materials. Leveraging the copy for multiple uses makes hiring a professional copywriter extremely affordable.
How much does it cost to have you write my copy?
The cost will depend on the amount of copy you need and the complexity of the subject matter. Once you and I determine the parameters of the project, I’ll give you a written quote.
What are the payment requirements?
I require a 50% deposit for any work. The balance is due upon completion of the job. You can pay via check or PayPal/credit card.
How do I know if you’re the right copywriter for me?
Do you take on all projects?
No. I refer some to colleagues. I do this because I’m either already booked solid by my existing clientele or I know one of my colleagues specializes in the work you need and is probably a better fit for your project.
For example, one of my colleagues specializes in writing for the beauty and skincare industry. Another is an expert in writing real estate copy. And another loves high-tech. You get the picture.
Whether I write your copy or introduce you to one of my colleagues, you can be confident you are working with an experienced copywriting professional.
Do you offer copywriting of anything other than websites?
Absolutely. I have extensive experience in writing marketing copy for a diverse array of materials including: landing pages, ads, press releases, brochures, blog posts, sales letters, direct mail, data sheets, video scripts, packaging, case studies, PowerPoint presentations and more. If it needs words, I can help!
Got more questions? Just ask. email@example.com
Stop torturing yourself by trying to compose copy on your own. The struggle to write is real. Just call a pro and get it done!
Susan Greene, an affordable, experienced copywriter
Copy that tells, compels and sells!