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A Dozen Easy Ways to Improve Your Website’s Search Engine Ranking

SEO Best Practices


One of the most important Internet marketing principles boils down to this key fact: A high ranking on Google and other major search engines for your main keywords will increase traffic to your website. And the more traffic that comes to your site, particularly when it’s targeted traffic, the more products or services you’ll sell. Yes, it’s that simple.

So how do you obtain a high search engine ranking for your website? Start by applying these best search engine optimization (SEO) practices to your website:

  1. Fill your website with good, relevant information. It should be content that searchers are seeking. Quality substance appeals to the search engines and also helps convert prospects into customers.
  2. Research and identify the right keywords/phrases to attract your target customers. Make sure your keywords are terms that searchers are using. For example, don’t use the phrase “Inexpensive Airline Tickets” if searchers are using the phrase “Cheap Airline Tickets.” Keyword tool software can help you determine which keywords get the most traffic.
  3. Optimize each page of your website for 2-4 keywords.
  4. Use your main keywords within the first headline and paragraph of your page content. Repeat your main keywords a few additional times at appropriate places on the page, weaving them naturally into the copy.
  5. Include your main keywords in the page’s title and meta-tags.
  6. Keep your navigation simple so that search engines and visitors can easily find the information they seek.
  7. Track your website’s performance on search engines. Also, keep an eye on your competitors’ ranking. Note what they’re doing right and determine what you could do better. Modify your pages as needed to climb to the top.
  8. Analyze reports and traffic logs to see where your visitors are coming from and what keywords are working best for your site.
  9. Write and submit articles about your area of expertise to relevant blogs. Include a few links back to your site. Those links will drive traffic to your website and also improve your ranking as search engines place value on inbound links.
  10. Seek other opportunities to obtain inbound links to your website. The more links you have, the better, so long as they are from quality sources. Steer clear of link farms.
  11. Look upon your website as a dynamic, ever-changing sales tool. Continually update and add to your content. In particular, informational articles related to your product or service will help position your website as the authority on the topic.
  12. If you’re not comfortable writing copy yourself or you lack search engine optimization (SEO) expertise, hire a professional website copywriter. While it may at first seem costly to pay a pro, the return on investment will be great once that content pushes your website higher in the search engine rankings and results in an increase in targeted traffic.

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Would you like your website to rise in the search engine rankings? Start with good content. Hire a professional website copywriter to create quality content that attracts the search engines and converts visitors into customers.

Ready to work with an SEO pro? Contact Susan Greene, SEO copywriter, today!

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