Every business, no matter its size or age, should have a website. No excuses. A website is a statement of legitimacy and a way of instilling confidence in your business.
Without one, your business will lack credibility. It will be seen as too small or too new to trust. You’ll limit your ability to reach new clients and persuade them to do business with you.
In the past, people looked in the Yellow Pages or drove to a store to get information about a product or service. Today, most folks turn on their computers or smartphones and search the Internet. You know because you do it too.
The internet is used to research businesses, check out products and price shop. So what happens if your business doesn’t have a website? You can’t be found. So you miss out on potential business. That’s revenue that now likely goes to your competitors. Ouch!
A presence on the web helps customers, potential employees, vendors and even investors to quickly and easily find out more about your business and the products or services you offer.
The internet has leveled the playing field for small businesses. Now you can compete against larger, more established businesses.
A website gives you the ability to:
With a well-designed site, your small operation can project the image and professionalism of a much bigger company.
Most visitors to your site won’t have met you yet. They aren’t familiar with your company or your products. They don’t know if they can trust you and whether you can do what you claim you can do.
You need to make an excellent first impression. Your website must present a professional, authoritative image or you’ll never win their business. Recognize that visitors will make decisions and assumptions about your business based on your website.
An attractive web design with straightforward navigation and copy that’s clear and persuasive will go a long way in establishing your credibility and persuading them to contact you.
People research products and services when it’s convenient for them, not necessarily during business hours and not always from the same time zone as you.
Your company’s office may only be open for business Monday thru Friday, 9-5 EST, but your website is open 24 hours a day, 365 days a year. Think of it as a fishing net that’s always in the water, ready to snag that next big fish when it comes along.
Before the internet, most companies promoted their products and services with printed brochures. The problem was one tiny mistake or change in policy and those 10,000 printed pieces went straight into the trash.
A website can and should be a work in progress. You can modify it easily. So don’t worry about getting every word and comma exactly right.
It’s more important to get the site online and working for you. Then continually improve, update and add to your site, making it a valuable, comprehensive resource for your customers.
While nearly every other advertising medium has increased in price over the past decade, website development and hosting have decreased significantly. Its affordability should make it a no-brainer for you.
Establishing your web presence can cost as little as a couple hundred dollars a year, and you can always upgrade your site as your budget allows.
Not only is a website affordable, it’s also virtually risk free. Unlike a Yellow Pages ad, for example, you’re not locked into the same ad for a full year at a cost of hundreds or thousands per month. You can change or remove your website at any time.
Whether you decide to hire a web designer and professional copywriter to build your business website or do it yourself, you can’t afford to put it off any longer. Your competitors surely aren’t waiting. Don’t let them leave you behind.
Get started creating your website TODAY!
Need help creating a quality website that puts your business on the Internet map? Contact Susan Greene today!