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While a professional-looking web site design is vital for success on the Internet, it’s only one-half of the equation. Good web site content is equally, if not more important than a site’s appearance.
Copy attracts the search engines that drive traffic to your site. But that’s not all. It’s also the vehicle that converts a prospect into a customer.
If you have the time and desire, you can try your hand at writing the copy yourself, but know that your copy must compete with hundreds, possibly thousands, of other well-written websites on the same subject.
A safer choice is to work with a knowledgeable, web site copywriter, one who has experience creating content that gets results. Ideally, she has a marketing background and is an experienced copywriter. She is also well versed in how to prepare copy so that it has appeal to two audiences: search engines and prospective customers.
Most web site copywriters would agree, to get ranked on search engines and also successfully convert your site’s visitors into buyers, you need web site copy that accomplishes the following:
In today’s world, your prospective customers often form judgments about your company based on your website. Winning them over requires a well-crafted presentation. Be sure you’re putting your best foot forward with world-class copywriting that lets them know you’re precisely the solution they were seeking.
In the following infographic, you’ll find 13 pro tips, some related to copywriting and others to overall design, as the two go hand-in-hand for creating a quality business website.
Ready to get started on your website? Contact a professional copywriter and web designer who can create a website that proudly represents your brand.