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Write a Killer Website

Your website is the face you present to the world. Often it’s the first or only image your customers see. For something this important, you want a website that conveys your professionalism and builds trust.

Website Copy: 10 Essential Pages Every Business Should Have

First Impressions Count Your website should be one of your company’s best sales tools.  It’s your storefront to the world and often the first time your prospective customers will see your name. You want to be sure your site gives …

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Quality Web Site Copywriting & Why It Matters for Your Business

While a professional-looking web site design is vital for success on the Internet, it’s only one-half of the equation. Good web site content is equally, if not more important than a site’s appearance. Copy attracts the search engines that drive traffic to …

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10 FAQs on Writing Marketing Copy for Websites

I get calls all the time from entrepreneurs starting their own business. They’re looking for guidance on writing their company’s website, usually as their first and primary marketing tool. They don’t know where to begin or what pitfalls to avoid. …

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15 Tips to Create Killer Website Content

Write Copy with Your Customer in Mind Here’s how many websites are developed. The decision-makers gather around the conference table and begin brainstorming. “Our website should include our mission statement so visitors know what guides us,” says one executive. “It should …

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So You Want to Write a Website.  Where Do You Begin? 

So you’ve decided you want to write a website.  Now what?  How do you make the leap from an idea in your head to an impressive online marketing presentation, one that will attract visitors to your website and convert them …

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Website = Credibility

Websites Help You Look Legit Every business, no matter its size or age, should have a website. No excuses. A website is a statement of legitimacy and a way of instilling confidence in your business. Without one, your business will …

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Is Your Website on Target? Here’s How to Check

Consider these questions to determine your site’s effectiveness. A website is one of the most important marketing tools any company can have.  How effective is your website?  Does it explain what you do and who you are?  Does it portray …

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10 Principles for a Successful Website

Your company’s website should be a professional, multi-faceted selling tool for your business.  Much more than an online brochure, it should be optimized to generate leads and build your brand. Done right, a website will give your business credibility and …

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Website Content — Provide the Facts or They’ll Leave

Many business owners believe that you should control the information you provide to your customers. Divulge as little as possible. Then customers must contact you for the answers to their questions. After all, the more product knowledge customers have, the …

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Maximize Your Website’s Effectiveness

You know your business needs a website. After all, everyone you meet asks for its address. It’s the easiest way to legitimize and explain your business to people who don’t know you. And it’s one of the best ways to …

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10 Features Your Website Must Have to Be Effective

I recently was asked to evaluate a software company’s website and determine why it wasn’t effective. The site received a steady flow of traffic. The problem was the traffic wasn’t converting. Visitors came to the site and then left without …

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Good Copywriting Compels Readers to Act

Do you know what nearly every page of your website should have? The answer may surprise you. It’s not your logo or even your phone number. Every page needs a call-to-action, a line of copy that tempts the visitor to …

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Your Website Copy Should Have These 10 Critical Elements

There’s an art to copywriting a website–weaving keywords into the right places, persuading prospects to keep reading, and knowing when to ask for the sale. But most website copywriters will tell you creating an effective website is also a science …

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Websites Are Like Job Interviews

You’ve been on job interviews, right?  You nervously sit and answer questions, hoping that you say all the right things. Well, a website is a lot like a job interview, except that instead of introducing yourself to a prospective employer, you’re …

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How to Write Engaging Website Copy

Remember the early days of the web? When companies first launched their websites, they often took their existing print materials–brochures, reports, mission statements, press releases–and plopped them into place online.  Boom, done! The result was a confusing hodge-podge of boring …

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Some of the best copy I've ever read for a product


You are AWESOME! This is some of the best copy I've ever read for a product. Thank you!

Mark Reff
One Touch Art
Phoenix, Arizona

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